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银联商务与国家旅游局数据中心、中国电信达成战略合作

2017-08-30 11:56:19   央广网

8月30日,银联商务股份有限公司与国家旅游局、中国电信集团在北京签署三方战略合作协议,同时,由银联商务和国家旅游局数据中心联合建设的“旅游消费大数据联合实验室”正式挂牌成立并发布首份研究成果《2017上半年中国旅游消费大数据报告》。国家旅游局杜江副局长、国家旅游局数据中心戴斌主任、银联商务李晓峰总裁及张靖文副总裁、中国电信副总经理陈忠岳,以及中国旅游研究院众多专业研究员、学者及媒体人士,共同出席了本次签约仪式。  此次战略合作的签署,标志着银联商务与国家旅游局数据中心、中国电信集团建立长期、全面的合作关系,根据“资源共享,优势互补,互利双赢、共同发展”的原则,三方在各自领域深耕多年的技术、大数据能力、市场资源、经验等将融合于旅游行业并开拓深层次应用,同时在数据共享、会议论坛、报告发布、学术指导和大数据商业开发等领域加强合作,推动旅游大数据在新常态下全域旅游的开发与应用,促进国内旅游业态的转型升级。  发布会上,银联商务股份有限公司总裁李晓峰表示,银联商务充分运用在综合支付与信息服务领域的丰富产品,为各级景区、特色旅游、特色小镇、产业上下游客户提供高效、智能、便捷的智慧旅游一体化综合解决方案,满足支付、营销、票务、普惠金融等各方面需求,全面助力全域旅游发展。目前银联商务已为全国20多个省、市旅游局提供了大数据智慧旅游服务,通过量化旅游产业对消费的拉动和趋势变化,帮助旅游局在区域游客营销策划、商户点位布局规划、环境设施改造配套等产业经济构建中做到“有的放矢”,推动旅游消费大数据逐步成为旅游产业供给侧改革的有力抓手。  作为本次合作的重要组成部分,银联商务与国家旅游局数据中心联合建立的“旅游消费大数据联合实验室”具有里程碑式意义:双方将携手开展旅游及旅行数据分析研究,共同推动旅游大数据在新常态下全域旅游的开发与应用。借助双方灵活的数据共享机制,银联商务大数据将为国家旅游局季度研报、专项研究报告提供更多数据支撑,合作发布行业研究、指数排名等多元化研究成果,携手助推各地旅游大数据平台的建设。作为“旅游消费大数据联合实验室”的第一份重要研究成果,会上发布的《2017上半年中国旅游消费大数据报告》以旅游消费大数据为切入点,以《“十三五”旅游业发展规划》提出的旅游消费大众化的趋势和旅游消费拉动经济增长的目标为背景视角,从居民出游力、旅游贡献度和节假日旅游消费趋势等多方面系统性阐述2017年上半年中国旅游消费特点,将为旅游相关部门引导旅游消费方向、提升旅游消费服务质量等方面提供参考和指导依据。  顺势而为、引领革新,银联商务将以此次与国家旅游局数据中心、中国电信集团的战略合作为契机,基于自身大数据平台集中、成熟、灵活的优势,为国家各级旅游管理机构和旅游企业提供覆盖旅游全生命周期的大数据解决方案,服务于各地的旅游管理和旅游营销服务,为未来旅游行业的信息化、数字化、智慧化升级提供更为坚实的基础。


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