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乐视负债193亿致团队四散 贾跃亭无法“复制”史玉柱

2017-08-29 19:20:28   中国经济网

华夏时报(公众号:chinatimes)记者 锋刃 北京报道

8月28日晚,乐视网(300104.SZ)发布2017年上半年财报,公司实现营业总收入557870.54万元,同比减少44.56%;实现归属上市公司股东净利润-6.368亿元。截至2017年6月30日,公司负债约为193.51亿元。

在历经2016年靓丽的业绩后,乐视网的2017年上半年可谓噩梦满营。目前,乐视系上市公司和非上市公司体系之间更多关联交易和应收账款的曝出,以及金融机构的挤兑和上游供应商的账期缩短;融创中国作为战略投资人进入;创始人贾跃亭被离职总经理和董事长。目前,贾跃亭仍以25.67%的持股比例,位列乐视网第一大股东,但是其股份处于“冻结”的状态。

乐视失“乐”

这是乐视网上市以来最惨的一次财报。对此,乐视方面解释称,因为公司所处的行业特点,档期的版权摊销、CDN以及人力成本等营业成本并未下降;同时,受到乐视体系关联方资金状况的影响,加之公司品牌受到一定冲击,该公司的客户粘性出现波动,导致广告收入、终端收入以及会员收入出现大幅度下滑。

但或许还有一项内容同样直接影响更多问题的出现,此前乐视网曾多次出现视频遭遇无法播放问题,而导致视频无法播放的原因却是欠费被断网。“接连被欠费断网,势必会影响收视率,而这样的不确定因素将直接会影响客户的投放决策计划。”业内人士告诉《华夏时报(公众号:chinatimes)》记者。而从客户粘性方面看,今年上半年,乐视网站的流量、覆盖人数等各项关键指标略有下滑。2017年1-6月,乐视网日均UV接近5700万,峰值超过7800万;VV日均为3.2亿,峰值为4.6亿。

而反观乐视网主营业务的营业收入,相比营业成本下滑速度更快。由于本期乐视网广告业务收入、终端业务收入及付费业务减少,导致主营业务收入为55.41亿元,相比去年同期的110.56亿元下降了44.9%;受终端产品成本减少的影响,1-6月份营业成本由去年同期的85.58亿元降至56.14亿元,同比下降34.40%。目前,除花儿影视和乐视会员业务外,乐视致新、乐视云和乐视网均处于亏损状态。三者在2017年1-6月的亏损额分别为2.82亿元、8030万元和1523万元。

目前,乐视网资产负债率居高,但相比2016年有所下降。截至2017年6月30日,乐视网负债约为193.51亿元,其中,短期借款余额为21.11亿元,长期借款月为29.80亿元,一年内到期的非流动负债为23.59亿元,资产负债率达54.14%。

而据乐视网2016年业绩显示,公司2016年营业收入218.3亿元,净利润7.65亿元。与此同时,乐视网却成为乐视控股的“提款机”。2016年8月,乐视网用定向增发的方式,以45元/股的金额募集到资金48亿元,其累计通过定向增发以及债券的形式共募集了92.88亿元;2016年Q3季报显示,乐视网当期增加银行短期借款12.5亿元,新增长期借款19.4亿元。自2010年上市以来,共累计增加长期以及短期借款51.9亿元。乐视网通过直接以及间接的方式共募集到资金144.8亿元。

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