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8月26日,以“科学规划户外广告,共同促进城市发展”为主题的2017(秦皇岛)中国户外广告论坛圆满结束。本次论坛为期两天,由中国广告协会指导,河北省工商局、秦皇岛市政府共同主办。近800名来自工商和市场监管部门、城管部门、广告行业的代表及法律专家齐聚一堂,共同研讨中国户外广告管理和发展方式,分享新成果和新理念。
近年来,我国许多城市尤其是大中城市的形象建设工程和户外广告发展间出现了不少需要协调解决的问题。为推动做好户外广告的科学规划,中国广告协会自2011年开始,先后在吉林长春、江苏南京、辽宁大连、山东烟台举办了四届中国户外广告论坛,同当地政府主管部门一道,共同探讨城市户外广告的质量与规划问题。迄今为止,全国有近50个大中城市从户外广告论坛受益,完成了户外广告的规划设置,促进了当地城市景观的发展,论坛对城市形象建设和户外广告的科学发展起到了积极推动作用。
在本届论坛上,有关专家围绕论坛主题发表了10余场主旨演讲,并就城市户外广告到底该不该拆除,拆除后该如何科学规划,特别是地方政府经过规划后拍卖给户外广告经营单位的户外广告牌应如何受到法律保护等问题展开深入探讨。
国家工商总局广告司、中国广告协会、河北省工商局、秦皇岛市人民政府负责同志出席了本届论坛。
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