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暑期出境游大数据:欧洲游回暖 韩国热度降低

2017-08-18 16:38:17   新华网

新华网北京8月18日电(记者 李童)暑期一直都是旅游市场的销售旺季,随着国人旅游消费升级与消费观念转型,选择出境游的家庭也越来越多。近日,穷游网发布了《2017暑期出境游数据报告》,报告显示,排名前三的目的地国家分别为:日本、法国、意大利。

从旅游目的地来看,去往各大洲的旅游人次排名第一的是欧洲,占比达44.3%,其次是亚洲,占比36.8%,北美洲以13.6%的占比排名第三,大洋洲、非洲、南美洲分别以4.1%、0.9%、0.2%的占比位列四五六名。其中,去往欧洲的出行人次同比增长34.3%,报告认为,这主要得益于欧洲不断转好的安全局势。

从出境游的热门国家来看,排名前三的分别为日本、法国、意大利。欧洲多国的排名较去年也有所提升,其中匈牙利、挪威、丹麦、瑞典、葡萄牙、芬兰的热度提升明显。

反观出行人次降幅最大的城市,排名前五位的分别为济州岛、首尔、美国冰川公园、釜山、大瑟尔。其中有3个是韩国的城市,两个是美国的城市。报告指出,自韩国旅游产品在4月集体下架以来,韩国游持续低迷,报告还预测十一黄金周出行韩国的游客人次较2016年减少70.7%。而美国城市上榜的原因主要是,更多的人选择了夏威夷、纽约、华盛顿等海岛和东海岸城市。

此外,根据穷游网2008-2017年十年的旅行方式统计数据,随着我国家庭结构和消费方式的变化,亲子游的关注度正在不断上升。家长们越来越重视对孩子的教育,尤其是通过旅游方式的综合教育。预计随着消费升级和二胎政策,亲子游市场将会进一步扩大。

对于十一黄金周的出行趋势,该报告预测,出境游热门目的地排名前三的分别是日本、美国和意大利。具体来看,目的地为欧洲的出行人次将继续增加,其中西班牙、奥地利、捷克同比增幅最高;而去往韩国旅游的人次将延续下降趋势。

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