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联想手机业务深陷泥潭 “扭亏为盈”或成笑话

2017-08-07 14:03:57   中国经济网

日前,联想董事长杨元庆表示,今年下半年,外界将看到联想转型的成效,联想手机业务将会进入扭亏为盈的轨道,会取得稳定盈利。

然而,据《国际金融报》记者调查显示,联想手机目前的市场处境依然堪忧,如果没有意外,联想手机业务进入“扭亏为盈的轨道”,尚远。

8月3日上午10点半,《国际金融报》记者来到位于上海浦东新区南泉北路上的苏宁易购。记者发现联想手机柜台开设在一偏僻的角落,柜台面积狭小,仅陈列了两三款摩托罗拉手机,柜台处空无一人。

此外,10点就开门营业的苏宁易购,联想手机柜台的导购员到了10点半还没有上班。其他柜台的导购员告诉记者,联想手机导购员上午11点才上班,下班却比他们更早,原因就是联想手机的销量不如华为、三星等,基本没什么人买。

随后,记者来到附近的一家数码广场,却发现该广场仅售联想电脑,没有联想手机。

记者再次来到苏宁易购,看到摩托罗拉手机展示台的另一侧摆放了一台ZUK。已上班的联想手机导购员告诉记者,那只是一台模型,ZUK现在已经停产了,如果想要购买可以帮忙查看其他店面是否有尾货。

有意思的是,记者登录联想官方网上商城发现,目前国内官网上只有两款摩托罗拉手机在卖。

“人类失去联想,世界将会怎样?”

这句家喻户晓的广告词昭示了联想曾经的市场地位。

联想的辉煌在刚进入21世纪的时候,体现得最为明显。当时壮志满怀的联想一口吞下IBM的PC事业部,一跃成为全球最大的PC生产厂商,一时间风头无俩。

然而,当今的联想却陷入了增长困境。由于全球PC需求持续下降,迫切想转型的联想试图通过介入移动业务来扭转不利趋势。为此它投巨资发展手机业务,然而由于各种原因,即使联想用PC端赚来的钱来补贴手机,联想却依然迷失在手机世界里,找不到走出泥潭的出路。

由于移动业务不断出错,甚至拖累了个人电脑业务,仅30出头的联想,似乎已有英雄迟暮之感……

英雄有点“迟暮”

联想于1984年成立,从20万元起家,如今市值依然达540亿港元(约465亿元),从这个数据上来看,它依然成功。

然而,联想却碰到了发展的困境,个人电脑失去霸主地位,移动业务却陷入了泥潭之中,依然看不到“解救”希望,股价也一路下跌。

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