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中卫市沙坡头区举办硒砂瓜品牌保护新闻发布会

2017-07-12 13:43:02   中华网

“三苦”精神拔穷根,“香山硒砂”美名传。正值塞上瓜果飘香、热情洋溢时节,中卫市沙坡头区于7月5日在银川召开2017年硒砂瓜品牌推介新闻发布会,进一步提升“香山硒砂瓜”的品牌影响力,不断促进中部干旱带瓜农稳定增收。

发布会主要介绍了中卫市沙坡头区硒砂瓜产业基本情况、品质品牌保护工作情况,发布了中卫市沙坡头区2017年“香山硒砂瓜”二维码防伪溯源专用标识和主销市场专销区设置情况;并就2017年中卫市沙坡头区硒砂瓜产业品质品牌保护相关具体工作措施作了具体介绍。

硒砂瓜在中卫沙坡头区已有二百多年的种植历史,今天已经是中卫现代农业发展的一个缩影。“香山硒砂”品牌既是中卫沙坡头区干旱带群众长期以来战天斗地、与自然抗争的结晶,也是中卫沙坡头区两千多年农耕文明结出的硕果。沙坡头区委、政府通过充分考察论证,将硒砂瓜产业确定为山区农民脱贫增收的“拔穷根”工程,在“政府苦抓、干部苦帮、群众苦干”的“三苦”精神的引领下,历届市委、政府一任接着一任干,于2008年建成环香山百万亩硒砂瓜产业带。2016年,全市硒砂瓜种植面积86.06万亩,总产量达112.74万吨,实现销售收入14.88亿元,瓜农人均来自硒砂瓜销售的收入达到5000多元,惠及全市干旱山区20个乡镇141个村6.9万户28万群众。蓬勃发展的硒砂瓜产业还带动了当地餐饮、住宿、物流、务工等服务业的快速发展,成为产区群众脱贫致富的支柱产业。

经过近10年的培育发展,今天的硒砂瓜已成为与枸杞齐名的最具有特色的农产品之一,以其独特的品质在全国瓜产业中脱颖而出,成为中卫乃至宁夏的一张“绿色”名片。经国家绿色食品发展中心审查检测,中卫硒砂瓜产品质量完全符合绿色有机食品要求,被认证为A级绿色有机食品,是2008年北京奥运会和2010年上海世博会专供农产品。“香山硒砂瓜”先后荣获2016年百万网友心中的全国“一村一品十大知名品牌”、获评2017年最受消费者喜爱的中国农产品区域公用品牌。2016年习近平总书记在宁夏视察时,把宁夏称为“硒砂瓜之乡”。

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