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乡村游火爆的背后:资本下乡不能挤占农民利益

2017-06-26 11:10:31   

近日,江西省赣州市赣县区江口镇的千亩荷花悄然绽放,吸引了不少市民、游客前来观赏,享受夏日清凉韵味。 刘世平摄

近年来,乡村旅游已经成为县域发展的热点,大大小小的县镇都在发展旅游产业。然而,红火的背后,同质化现象普遍,产业化、组织化程度低;排斥农民的主体地位,挤占农民利益等问题也日益突出。只有建立在本地乡土文化之上,并实现农民利益最大化的特色乡村旅游才有生命力,才能满足游客多元化的旅游消费需求

近年来,乡村旅游进入快速发展阶段,在不断开发各类旅游资源、持续丰富大众文娱活动的同时,也成为促进相关地区精准扶贫的重要抓手之一。然而,透过乡村旅游的火热,同质化、挤占农民利益等成长中的“烦恼”也越来越引起关注。如何制定具有本地特色的乡村旅游发展规划,探索符合农民意愿的发展之路成为当务之急。

乡村旅游不只是农家乐

“旅游达人”王丹经常利用节假日去周边游玩。前不久,一趟去河北野三坡的经历让她难忘:“平时工作节奏快,生活压力大,来到乡村,空气清新,养眼又洗肺,满身疲惫得到了舒缓。”

如今,乡村旅游已成为不少城市居民外出旅行的热门选择。据统计,过去5年,我国乡村旅游游客接待人次和营业收入年均增速分别达32.0%和26.2%。2016年,乡村旅游游客接待已达24亿人次,占国内游客接待人次的54.4%;营业总收入达4800亿元,占国内旅游总收入的12.2%。

游客在河北省武邑县赵桥镇赵西村油葵种植园观赏游玩。 新华社记者 朱旭东摄

红火的背后,乡村旅游正面临着成长的“烦恼”。不少游客反映,如今乡村游的景点越来越多,但感觉各个景点之间的区别不大。天津的李先生抱怨道,周末想邀朋友出去玩,但周边几个地方的景区都去过了,基本上都是吃饭、钓鱼、打牌、徒步,没有什么特色。

记者了解到,我国乡村旅游发展仍有自发式特征:旅游基础设施配套不足,产品开发粗放、结构单一,同质化现象较普遍,产业化、组织化程度低,现代旅游产业体系还不健全等,难以满足多元化旅游消费需求。一些地方的乡村旅游发展停留在为游客做几个农家菜、安排几张床位的农家乐。

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