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董明珠回应“格力手机都是员工买的”:谁买的不重要

2017-06-23 09:43:22   中国经济网

格力电器股份有限公司董事长兼总裁董明珠

中国经济网北京6月23日讯(记者 马常艳)近日,格力手机销量“暴增”事件刷屏网络。一时间引发网友纷纷揣测:可能是格力员工买的,或者“董小姐”粉丝买的。对此,格力电器股份有限公司董事长兼总裁董明珠在22日的新华网思客讲堂上霸气回应称,谁买的都不重要,对于我来讲都是用户。

格力最近推出一款名为“色界”的新手机,在这款“色界”正式销售后的几天时间里,官网显示仅售出5台。此后的三天,该手机的销量“突然”达到3870部,暴增了700多倍。这一“暴增”事件让网友“惊呆”。

董明珠表示,很多人对格力手机的运营路线并不是很理解。“格力并不是急于做出一个手机,然后做广告,人们都来买。”

董明珠说,格力做手机的理念是把安全和品质作为第一要素。格力手机从研发到制造全部是自己,产能就这么大,做出来就卖了,需要通过用户慢慢口碑相传,需求逐步变大之后再扩展生产线。

董明珠曾放豪言:“华为第一,格力要做手机市场的第二。”对于格力手机的未来,董明珠说,相信格力手机未来市场会越来越大,而不是靠广告推销或者靠熟人推出去。

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