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雇人“假排队”:“网红食品”套路深 千万要当心

2017-06-22 07:40:49   

为了买一杯饮料、一块点心,甘愿排几个小时,花上原价几倍的价钱从“黄牛”手上拿货,只因这是风靡朋友圈的“网红”。今年以来,网红食品的各类问题一波又一波出现。前不久,上海一家“网红”面包店因使用过期面粉被曝光,并遭到食药监部门查处;“鲍师傅”和“喜茶”等一些“网红”店又被爆雇人“假排队”,再次把“网红食品”推上了风口浪尖。

上海网友河里草:“网红食品”能放心吃吗?

主持人:现在不少消费者只要看到一家店有很多人排队,不管排队时间长短,也不管好吃不好吃,跟风排队购买的现象助推了一个又一个的“网红食品”。

其实,商家是在利用消费者“你买我也买”的心理需要炒作。但这些“网红食品”往往滋味平平,并非有多惊艳。而且,有的食品质量也不是百分百安全,比如上海网红面包店Farine过期面粉案等。为杜绝食品安全隐患,消费者在购买“网红食品”时,要实时关注店内食药监部门颁发的食品安全公示牌。

北京网友青山隐隐:“网红食品”店永远都有那么多人在排队?他们真的不是店里花钱雇的吗?

主持人:前段时间,有媒体报道,黄牛们的业务范围已不仅仅只是倒卖商品,还包括充场面帮商家制造虚假人气,特别是“网红食品”店。不过,“鲍师傅”和“喜茶”都先后否定了此类说法,“喜茶”更是发出律师函,声称将采取法律手段。

事实上,不管“网红食品”店是否花钱制造虚假人气,有一点是肯定的,就是现在消费者排队不是为了填饱肚子,而是追求更高的品质、更好的生活质量。这也是积极现象,说明物质生活丰富后,人们在大力追求更多体验,关注食物以外更高的审美和精神追求。

广州网友小雪:“网红食品”店到底是如何做到吸引那么多人排队购买的?

主持人:不单单广州人爱排队,中国人都爱排队,可以说全世界都爱排队。为什么要排队,排队的人肯定是觉得购买到这个产品是有价值的。

当然,要想成为好的“网红食品”,苦练内功是必须的。即从切实提高售卖食品的质量做起,而不是自始即过分倚重乃至依赖宣传、炒作来实现目标。仅仅凭借宣传甚至是虚假宣传偶然蹿红的“网红”食品及其他商品、产品终究是沙丘之阁,只消一场“暴风骤雨”,便来也匆匆,去也匆匆。

一时的人气也不过是昙花一现,此前或许还车水马龙,时过境迁也许已门可罗雀。“网红食品”要长红,商家只有在产品上多下功夫,原材料上严格把关,才能长久地赢得消费者的喜爱。 (本期主持人 吉蕾蕾)

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