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家电行业逐步走出低谷 前4月主营业务收入4937亿

2017-06-21 17:54:50   

今年以来,得益于宏观经济开局良好、外需市场好转等利好因素,同时家电企业持续发力供给侧结构性改革,加强技术创新和产品结构调整,抓住了消费升级机遇,顶住了成本上升等压力,前4个月行业运行主要指标实现了稳定增长—

工业和信息化部最新公布的数据显示,2017年前4个月,家用电器行业主营业务收入4937.6亿元,累计同比增长15.3%;利润总额290.3亿元,累计同比增长7.9%。

稳步回升势头明显

“当前,家电业逐步走出低谷。”家电业资深专家胡晓红表示,2015年至2016年上半年,家电业曾面临很大的下行压力,市场形势严峻。随着前期消费透支因素减弱,自去年四季度起家电业运行情况开始好转,今年以来行业继续保持稳定增长,整体运行朝着预期方向发展。

从生产情况看,今年1月份至4月份,家用电冰箱累计生产3100.6万台,同比增长12.4%;房间空气调节器累计生产6357.9万台,同比增长17.6%;家用洗衣机累计生产2555.7万台,同比增长4.8%。其中,4月份当月,家用电冰箱生产834.4万台,同比增长3.1%;房间空气调节器生产1950.2万台,同比增长20.5%;家用洗衣机生产627.4万台,同比增长4.2%。

从销售情况看,今年1月份至4月份,家电行业产销率95.5%,同比增长0.4%;累计出口交货值1345.4亿元,累计同比增长13.6%。4月份当月,家电行业产销率95.8%,同比增长0.4%;出口交货值379.4亿元,同比增长10.6%。

据有关专家分析,今年以来,我国经济企稳向好,国内市场消费升级热潮涌动,带动了家电内销的稳定增长;同时,世界经济温和复苏,欧美等发达经济体和新兴市场国家的需求均有所改善,加上人民币汇率保持稳定,为企业出口营造了可预期的环境,我国家电外销增长势头良好。

数据显示,前4个月,家电业利润总额290.3亿元,累计同比增长7.9%。胡晓红表示,今年以来大宗商品价格上涨,铜、铝等原材料价格较去年同期上涨约10%至20%,令家电业面临较大的成本压力。为此,各企业积极推进降本增效、产品升级,成效日益显现。

仅从洗衣机品类看,海尔洗衣机在6000元以上价格段的市场份额高达46.3%,稳居行业第一。为满足高品质生活需求,海尔新推出的直驱滚筒洗衣机产品,搭载了其与新西兰国宝级品牌Fisher&Paykel联合研发的直驱变频电机,取消了传统洗衣机的皮带,运转更加安静平稳,衣物洗护也更干净。近期,海尔洗衣机与京东又结成高品质体验联盟,双方签订35亿元的年度战略合作大单,目标是实现京东平台高端洗衣机销售额的增长翻番。

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