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张近东专访:智慧零售引领新零售革命

2017-06-15 17:15:02   中国经济网

2017一开年,新零售迅速成为互联网最热词条,被大佬们纷纷解读。公开资料显示,马云指出:“‘纯电商’时代很快会结束,未来的十年、二十年,没有电子商务这一说,只有‘新零售’。”雷军在接受《英才》记者采访时表示,所谓新零售是效率的革命。

今年全国“两会”上,苏宁控股集团董事长张近东则提出了智慧零售的概念。在接受《英才》独家专访时,张近东认为,智慧零售真正核心的内在本质,是消费升级、技术浪潮所推动的第三次零售革命。

在全渠道零售足够庞大的基础上,张近东的梦想再次升级。

(图:《英才)杂志封面人物 苏宁控股集团董事长张近东》

从“空调专卖店”,到“家电连锁”、“3C卖场”、“O2O零售”,苏宁从来不缺梦想,也不缺乏将概念落实成产业潮流的执行力。

时代曾经推动着苏宁从一个200平米的小店,成为今天年收入超4000亿的零售巨头,也曾经让苏宁不得不面对来自互联网竞争对手的强劲挑战。

如今,通过对互联网与技术能力的运用,创新性的O2O模式已成为苏宁发展的新动力。

在张近东看来,零售业共经历了三次“零售革命”,前两次零售变革,分别是以连锁店为代表的实体零售和以互联网电商为代表的虚拟零售,都是率先发生在海外。

而现在,人们正在经历的虚实融合的智慧零售,就真实发生在中国,引领着新一轮的零售变革,而苏宁正是其中的创新者和前行者。这个覆盖了所有场景、融合了线上与线下销售模式、空前提高效率的全新零售革命,正在以智慧方式逐渐形成和完善。

近30年间三次推动零售产业变革,张近东的对手换了一茬又一茬。但对于苏宁来说,新一轮的赛跑又拉开了大幕。

  渠道变革 万变不离其宗

2017年2月,阿里巴巴宣布与上海老牌零售企业百联集团达成战略合作关系。几乎同时,小米提出2017年将发力线下零售渠道,在全国范围内布设200家实体店。随后,京东也爆出了更加激进的线下“百万门店”计划。

线下销售渠道已经受到了来自“云端玩家”前所未有的重视,而苏宁的门店资产在这场下沉运动中变得更有价值。在张近东看来,正是智慧零售的兴起,打破了线上线下单边发展的局面。

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