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菜鸟顺丰“数据断交”:信息安全为何成争执触发点?

2017-06-03 00:38:26   新华社

新华社上海6月2日电 题:菜鸟顺丰“数据断交”:信息安全为何成争执触发点?

新华社“中国网事”记者 何欣荣

中国快递物流行业的两大巨头——顺丰速运和菜鸟网络,1日出现公开争执。先是菜鸟发布声明称顺丰关闭了物流数据接口,平台因此建议商家暂停顺丰发货。顺丰随即回应称菜鸟无底线染指快递公司核心数据,企业因此拒绝这一不合理要求。

一方说遭到对方“封杀”,一方说被对方“拉黑”。菜鸟和顺丰各执一词,吸引了大量网友围观。细观双方声明,数据连接、信息安全成为这场争执的关键点。

电商跨界和快递企业产生利益冲突

作为阿里巴巴集团旗下的物流数据公司,菜鸟与包括顺丰在内的各家快递企业均有合作关系。快递向菜鸟回传物流信息,使网购用户能够在电商平台上追踪包裹轨迹,而菜鸟也得以监控订单的物流状态。

根据菜鸟的声明,1日凌晨,顺丰关闭了自提柜的数据信息回传。1日中午,顺丰又进一步关闭了整个淘宝平台物流信息的回传。

菜鸟表示,顺丰暂停数据接口后,淘宝上顺丰包裹的物流详情无法正常回传,商家无法确定买家是否已经收货,买家也不能跟踪商品的实时信息。为避免商家和消费者受损失,建议商家暂停顺丰发货,改用其他快递的服务。

不过,顺丰方面却表示,今年5月菜鸟基于自身商业利益,要求顺丰提供与其无关的客户信息。顺丰本着“客户第一”的原则,拒绝这一不合理要求。阿里系平台因此将顺丰从物流选项中剔除,菜鸟同时封杀第三方平台接口。

值得注意的是,菜鸟网络一直表示“没有一辆车,没有一个快递员,不碰具体物流配送,和物流伙伴是合作而非竞争关系。”既然如此,菜鸟和顺丰为何会出现公开争执?

“说到底,还是因为菜鸟作为电商平台的跨界,已经和快递企业产生了利益冲突。”一位行业观察人说。比较明显的,反映在快递“最后一公里”上,菜鸟推出了菜鸟裹裹和菜鸟驿站,为用户提供信息查询和包裹代收服务。而顺丰则牵头创建了丰巢科技,开发智能快递柜来解决快递末端难问题。

一位快递企业人士说,快递业发展到现在,信息流、数据流越来越成为企业的核心竞争力。对于向菜鸟这样的平台提供物流信息,企业一直有所顾虑。只不过由于电商件占了快递业务量的70%以上,平台在合作中掌握了话语权。而具体到顺丰,由于其主打高端商务路线,对电商件依赖程度较低,所以敢于和菜鸟叫板,将双方矛盾公开化。

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