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中国品牌消费品在俄罗斯受青睐

2017-05-31 13:49:55   经济参考报

原标题:中国品牌消费品在俄罗斯受青睐

由中国商务部主办的第二届中国消费品(俄罗斯)品牌展30日在莫斯科举行。展览面积达到上万平方米,近300家中国企业参展,在去年首届展会受到俄罗斯企业和消费者的青睐的基础上,预计本届展会将吸引更多俄罗斯买家和消费者参与。

据介绍,本届展会由商务部外贸发展事务局承办,并由中国机电产品进出口商会、贸促会上海浦东分会等单位合作承办。参展企业将集中展示最新产品,产品类别涵盖家居用品及家居饰品、园艺用品及户外用品、家用电器及电子消费品、厨房用品及餐厨器皿、节日用品及礼品五大类。

同时,展会现场将设立三个特别展示区,包括在商务部支持下设立的品牌展示区,集中展示中国优秀品牌企业的形象与产品;由珠海市进出口商会组织的十余家家电制造企业代表将进行集中展示;以及来自山东省陶瓷协会的中国参展企业则带来的高端精品陶瓷到展会现场进行展示。

据了解,2016年展会展出面积达到近9000平方米,共有来自我国12个省市的240家参展商前来参展,共有来自18个不同的国家的买家和消费者参展,同期还举办了将近200场一对一专业采购洽谈对接会。

今年的展会,针对中俄两个跨境电商快速发展的现状,展会现场将推出跨境电商专区,邀请两国有实力的跨境电商企业参加,为我国中小企业开拓俄罗斯市场开辟新的渠道。并且,在上届展会成功举办200场一对一专业采购洽谈对接会的基础上,2017年俄罗斯合作单位将加大力度,展前按不同行业和产品开展一对一推介,争取推出更多一对一对接活动。同时,还会在现场为在贸易中遇到问题的俄罗斯及中国企业提供免费的 物流、报关、承包、金融和银行合作等问题的咨询服务。

商务部相关负责人表示,展会的举办将促进中小型企业的发展、提升俄罗斯客商对于“中国制造”品牌的信任度,并进一步增强两国企业的国际合作。

(责编:孙阳、乔雪峰)

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