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网上买生鲜水果靠谱吗?记者电商平台消费体验全调查

2017-05-18 17:47:54   

武汉逐渐进入夏季模式,大批水果开始上市,记者在多个小区门前的水果店发现很多居民排队买水果。虽是吃水果的季节,但现在的水果价格并不便宜,于是经常吃水果的主妇们开始选择网购水果,选择方式以新鲜度、价格优惠为衡量标准。但这个标准多是朋友间相互口碑,很难确定哪一家最好。于是记者体验了一回不同生鲜电商平台的商品和配送质量。

记者选择的水果是当下实体店热销的进口凤梨作为体验商品。选择的生鲜平台为京东生鲜、天猫超市、顺丰优选、淘宝店家自营店、拼多多。5 月 11 日晚 8 时开始下单,记者意外发现顺丰优选和拼多多竟然没有凤梨出售,于是记者便在顺丰优选和拼多多上选购了青芒仅做配送体验,不做同货比较。

品种价格:京东与天猫超市领先

记者分别在几家电商 APP 上搜索生鲜,发现京东与天猫生鲜品种最为丰富,顺丰优选上的生鲜水果并不多,价格偏高,淘宝店家自营店品种多,眼花缭乱,多来自水果原产地的卖家,拼多多的水果多是市场上常见水果。

此次记者分别在京东生鲜、天猫超市和淘宝卖家自营店选了两只装的礼盒,京东生鲜价格最为优惠,其次是天猫超市,淘宝店家自营店价格混乱,高低不等,买家容易犯选择困难症,最终选了相对低廉的价格,但也比京东和天猫稍贵一些。拼多多上的水果价格普遍偏低,但要拼团。

发货时间:京东211限时达有优势

11 日晚 8 点,记者在各 APP 下单时,特别留意了商品页面信息。京东生鲜的凤梨商品页上有一小排红字显示 "211 限时达 ",即指上午下单,下午送达。但记者是晚上下单,显示第二天 9:00 —— 15:00 可送达。因为第二天是工作日,记者想到以前在京东的购买经历,有些商品可以选择送货时间段,但这次凤梨没有选择时间段的功能,有一点点小遗憾。

天猫超市显示 24 小时内发货;顺丰优选则显示隔天送达;淘宝店家自营店和拼多多显示 48 小时内发货。

第二天早上,记者收到了京东生鲜已经发货的短信,并且 APP 上开始显示物流动态。而其他平台均显示正在接收揽件。

送货速度:京东完胜

记者在下单后的第二天中午接到了京东快递小哥的电话,凤梨已到达我家楼下。按照我的意思,京东快递员将货搬上了楼,放在我家门口。

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