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首届中国品牌发展论坛:坚持品牌引领,建设品牌强国
2017-05-12 18:17:14 中国经济网
中国经济网北京5月10日讯(记者 张双)品牌是生产者和消费者共同的追求,是供给侧和需求侧升级的方向,是企业乃至国家综合竞争力的重要体现。
“品牌不仅是一个企业经济实力和市场信誉的集中反映,拥有知名品牌的多少更是一个国家综合实力的象征,是一个民族整体素质的体现。我们现在进入了品牌建设的最好时期。”在首届中国品牌发展论坛上,国务院参事、中国品牌建设促进会名誉副理事长葛志荣表示,目前我国已经是世界第二大经济体、第一货物贸易大国、第二大对外投资国,我们的品牌种类很多,但是自主品牌建设明显滞后于经济发展水平,与发达国家相比,我们并不是一个品牌强国,在一定程度上说,还只是一个品牌小国。
“我们的产品质量、加工制造质量已经达到了国际水平,但在自主设计和研发方面还有欠缺,营销水平和服务质量也需要提升。”国家质检总局质量管理司司长黄国梁表示,品牌是供给侧和需求侧的结合点,也是质量、创新、诚信、营销、文化、人才和环境的综合反映。如果我们能早日建立起完善的自主研发设计和售后服务体系,中国的品牌就能早日在世界上树立起来,成为真正的质量强国和品牌大国。
创新是品牌成长的内生动力。面对智能手机行业激烈竞争的现状,面对企业“走出去”过程中不可避免会遇到的专业技术和知识产权等方面的壁垒,努比亚品牌联合创始人、努比亚技术有限公司高级副总裁付国武表示,作为一个新兴品牌,努比亚4年多来坚持在自主创新方面加大投入,共获得了6000多项技术专利。依靠自主创新和自主知识产权的积累,企业得以更加从容地应对“走出去”过程中的各种考验,在全球消费者中形成了非常好的口碑,对企业的全球化发展带来了正面促进作用。
全球化是品牌腾飞的助推力量。当前,中国水电产业已成为享誉世界的中国名片。作为全球最大的水电开发企业和中国最大的清洁能源集团,中国长江三峡集团的海外业务已覆盖40多个国家和地区,各类项目数量达80多个。中国长江三峡集团品牌部部长杨骏表示,全球化成为品牌腾飞的推力量,集团的快速发展也得益于品牌建设。扎实的品牌建设帮助企业在全球化过程中拥有了对项目的选择权,从而有更多机会获取产业链的高端价值。在“一带一路”建设过程中,在中国企业参与全球竞争的过程中,中国品牌日的设立就是要增强全球对中国制造、中国产品、中国标准、中国服务、中国品牌的认同和认定。
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