新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China

戴和忠:全力推进IP驱动的泛娱乐发展

2017-05-03 17:32:12   

在4月28日举办的GMIC(全球移动互联网大会)全球未来娱乐峰会上,中文在线数字出版集团股份有限公司(以下简称“中文在线”)执行总裁戴和忠一场题为“泛娱乐时代的超级IP2.0战略”的演讲,吸引了诸多关注的目光。

中文在线2000年创立于清华大学,2006年旗下17K小说网成立,是中国最早的网文平台之一。 2015年1月,中文在线成功登陆深交所创业板,被称为国内“数字出版第一股”,之后不断开疆拓土,全力推进IP驱动的泛娱乐发展。中文在线拥有超过100万IP作品,驻站网络作者超过200万名,积累了大量的优质IP,如红遍海外的《后宫甄嬛传》以及被外媒称为中国的《纸牌屋》的《人民的名义》等。2016年中文在线定增20亿落地,战略投资新浪阅读、A站、晨之科,成立中文互娱、中文光之影,完善泛娱乐布局,全面开启超级IP2.0战略。

超级IP自带粉丝力量,驱动高额产业利润

戴和忠表示,2016年以来整个互联网文学行业进入下半场,即开启“互联网文学+IP”的模式。文学IP是泛娱乐产业的战略源头,它通过低成本的结构、高创意的内容,可以更好地检验市场汇集粉丝的力量。而超级IP或者说头部IP自带粉丝力量和粉丝流量,相对普通的IP而言,它的整个市场收益高,投入产出好。国外已经有很多成功案例,比如说漫威,累计全球票房已经超过215亿美元;还有哈利?波特,收入总计约250亿美元,其中图书销售、票房收入和玩具衍生各占30%左右。

那么到底什么是超级IP?第一就是超级设定,它的人物可以构建一个世界观。第二是超级故事,能够感动人、吸引人。第三是超级粉丝,尤其是铁粉,付钱的粉丝。最后是超级衍生。现象级IP并不等于就是超级IP,而像美国的《星球大战》、中国的《西游记》这样的作品,满足了以上四个要素,可以被称之为超级IP。

中文在线四大核心能力,平台化打造超级IP2.0

中文在线一直致力于通过平台化的方式去打造超级IP。为什么是平台化的方式?因为我们做IP的开发和IP的制造不是项目化的,我们是构建一个IP开发的体系,这包含四个能力。一个是基于互联网文学平台的内容生态能力;第二是专业化运营策划能力;第三是数字阅读的“打包”能力,例如中文在线拥有独家数字版权的《人民的名义》,电子书点击量破5 亿,有声书播放量超过2000 万;第四是泛娱乐产业的合作共赢能力。通过这样的体系和能力,确保我们的IP制造不是偶然和离散的,而是连续可复制、可沉淀的平台化模式。

上一页1/2下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170503/30484695.html
Server: cms-8-252
Date: 2024/06/16 22:08:02

Powered by China
China