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找钢网首席战略官郎永淳:变革零售模式挖掘更多客户

2016-12-27 16:19:58   

找钢网首席战略官郎永淳(摄影:伍振国)

人民网北京12月27日电(记者 孙红丽)今日,由人民网主办的首届“人民财经高峰论坛”在人民日报社举行。本次论坛以“中国经济新方位”为主题,官、产、学、研各界精英围绕金融安全、“一带一路”、品牌创新等议题献计献策、交流思想。

在激发一带一路“新活力”圆桌对话环节,找钢网首席战略官郎永淳表示,当前中国的钢铁行业面临巨大压力,一是国内整个钢铁行业良币和劣币并存,落后产能和优质产能同场竞争。在“三去一降一补以及供给侧改革的重点当中,钢铁行业是重中之重。二是从外部压力来看,面临着一系列反倾销措施。

郎永淳指出,在人民币汇率下行情况下,中国的钢铁价格更有竞争力。而国外的需求每年大概是在八千万吨到一亿吨左右,量大价低造成了我们在国际上会面临着各种各样的所谓的反倾销措施。另外,未来在“一带一路”的国家进行一系列的基础设施建设,这其中钢材的需求量可想而知。

如何让这些需求在当地得到落实,又同时不受到反倾销的制裁?

为此,找钢网在东南亚以及在韩国的市场,做了一个简单的探索。据郎永淳介绍,在韩国市场,找钢网目前采用的是一个钢铁超市代售的零售变革。以前钢铁是通过中国的出口代理商,再到国外的进口代理商,最终是以批发价甚至是远低于当地的零售价格进入到当地市场。而现在采用零售模式,和全世界的钢铁产品一起竞争。

“通过一年半的探索,目前我们的钢铁超市在韩国运行得非常好。”郎永淳表示,“随着零售渠道的模式的重新再认识和再开发,通过互联网模式的创新和技术的研发,来挖掘出我们的客户,来满足他们更多的需求,使生产企业和终端的采购企业各方面利益和价值都能够在找钢网这种流通模式当中寻找到更好的契合点。”

(责编:孙红丽、吕骞)

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