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高端白酒价格全面上涨 飞天茅台零售价逼近1200元

2016-12-27 11:11:53   

经销商年底疯狂炒作

北京晨报讯(记者 陈琼)自今年10月以来,作为白酒行业风向标的茅台开启了疯狂涨价模式,随着春节消费旺季的临近,茅台经销商开始疯狂炒作茅台价格,这也使得零售端飞天茅台的价格几乎一天一个价,部分烟酒店的飞天茅台售价已经逼近1200元。

经历了两年的价格滑落后的茅台,在今年实现了价格“飞天”。北京一家酒业经销商相关负责人对北京晨报记者表示,从今年10月开始,茅台货源就出现吃紧的情况,价格也开始上涨,53度飞天茅台今年上半年售价仅950元,中秋节之后一路上涨到1100多元,而元旦来临前部分烟酒店飞天茅台的价格突破1200元。一些之前靠调低茅台售价引流的酒类电商也加入到涨价阵营中来。12月23日1919酒类直供宣布1919官网以及1919在天猫和京东上的旗舰店所售茅台价格已经全部上调,从之前的1099元上调到了1159元。

“茅台不会跟风提价”,茅台集团总经理李保芳12月20日在2016年度全国经销商联谊会开幕式上透露,茅台将会平衡厂家、经销商、消费者三方利益。但茅台的官方表态并不足以减慢零售市场的涨价步伐。

随着春节消费旺季的到来,市场上开启了一轮炒作茅台价格的接力活动。广州俊涛名烟名酒连锁董事长张健伟对北京晨报记者表示,近来广东有些经销商以没货为借口,以此哄抬价格,“又到了黑心经销商炒作茅台酒的时候,难道我们真的富得每人都在喝茅台?”张健伟指出,厂家希望的价格是经销商批发价1000元到1050元,零售价1200元,但有些经销商还想冲高,这也使得茅台经销商成了整个流通环节中最赚钱的群体,目前飞天茅台的出厂价仍然停留在819元,这也意味着每卖一瓶茅台,经销商至少能赚200多元。而消费者对此并没有太多选择空间,“一年才一个春节,不买账也得买”。

伴随着茅台零售价格一路狂飙,五粮液、泸州老窖、洋河也加入到涨价阵营中来,高端白酒价格全面上涨。

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