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今年天猫双11有多疯狂?看完这些数据你就知道了

2016-11-11 09:26:55   中国经济网

1小时破353亿

凤凰科技讯11月11日消息,今年的天猫双11到底有多疯狂?你们在买买买的同时,各项数据也在不断刷新:52秒破10亿元,1小时破353亿元,超2013年全天,首单13分种便送达签收......

1小时破353亿元

据阿里巴巴数据显示,零点交易开始后52秒,全球成交额突破10亿元,去年达到这一交易量时用时72秒;6分58秒,成交额超过100亿元,这与去年用时12分28秒相比,用时几乎快了一倍;值得特别注意的是,在此期间,无线端的成交占比一直保持在88%左右。在凌晨1点整时,天猫全球成交额已经突破353亿元。

阿里巴巴CEO张勇视频连线

阿里巴巴CEO张勇从杭州阿里园区通过视频连线表示:“三年前,天猫全天的交易额只有350亿,而今天只用了1个小时,这个数字的背后反映出互联网的升级,反映出网络消费成为消费者的生活方式,我们深深感受到了消费者的热情。”

张勇还表示,刚刚过去的一个小时,电商平台的订单创建的峰值为每秒钟17.5万笔,支付成功的峰值每秒12万笔,去年这个数据是8.5万笔。

根据支付宝公布的数据显示,在2016天猫双11开始的第9分39秒,支付宝的支付峰值达到12万笔/秒,是去年的1.4倍,同时也刷新了去年创下的峰值纪录。其中,在前10分钟,支付宝的移动支付笔数占比达92%。

此外,在支付方式的选择上,花呗和余额宝成为非常受网友欢迎的支付方式,笔数占比分别高达29%和18%。

13分钟完成首单签收

截至凌晨13分19秒,2016天猫双11完成第一单的签收。据菜鸟方面表示,该笔订单用时0.9秒付款成功,6分51秒商品完成打包从仓库发出,13分19秒签收成功。在佛山芦苞镇打工的黄先生还在血拼的时候,菜鸟联盟的成员EMS已经敲响了他的房门,黄先生成为了2016年天猫双11第一个收到包裹的消费者。

据悉,往年的双11配送最快的都是大家电,因为品类有限,其可以通过菜鸟大数据计算做到库存提前下沉。而电水壶、电饭煲之类的小家电因为商品品类太丰富、渠道商多无法做到精准下沉。

另外,今年双11菜鸟联盟首次尝试了爆品下沉模式,通过菜鸟大数据分析产品历史数据、活动规划、季节因素、购买因素等综合指标将仓内的爆款商品提前下沉到末端仓。

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