新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China

电池“绊倒”三星Note7 国产手机厂商应警醒什么?

2016-09-18 14:42:28   新华网

新华社北京9月18日专电 题:一块电池“绊倒”三星Note7 国产手机厂商应警醒什么?

新华社记者 周文林

三星电子近日宣布在全球多个国家和地区召回盖乐世Note7手机的消息引起全球业界关注,但这一信息在中国市场引发的波动并不显著。由于三星手机在中国市场的份额并不居前,因此近期国内手机市场的热点,更多地仍表现为国产品牌之间的较量。

发布一个多月,三星Note7手机就已在全球范围内发生多起因电池缺陷造成的起火和爆炸事故。为此,三星近日宣布召回澳大利亚、美国等10个国家和地区的250万部该款手机,美国15日正式宣布召回约100万部该款手机。有信息显示,已有10多个国家和地区要求航班飞行期间禁用三星Note7手机或禁止托运。

业内分析认为,三星此次事件意外地给苹果带来利好,一些高端用户可能放弃三星手机,转而使用苹果iPhone7。

不过,有专家认为,三星此次事件对国内手机市场格局影响不大。根据国际知名研究机构IDC的数据,在中国智能手机市场二季度出货量方面,排在前5位的是华为、OPPO、vivo、小米和苹果。三星虽是全球最大智能手机制造商,但在中国市场未进入前5位。

实际上,近期多家国产手机品牌连续发力,市场新举措不断。360手机近日发布了旗下定位高端的旗舰产品Q5及Q5 Plus,以维护个人信息安全为特色;小米联合中国移动,推出了红米Note4手机,中国移动相关负责人表示,年内该渠道计划卖出3000万台小米手机;联想则发布了全球最薄的旗舰智能手机Moto Z。这些发布时间密集,内容各有侧重,显示国产品牌手机并不缺乏实力。

总体上看,虽然面临着三星、苹果的争夺,但当前国内手机市场的竞争,仍集中表现为国产品牌之间的较量。在全球手机市场增长乏力的大背景下,国产品牌手机厂商都在竭力增强营销力度以吸引消费者。在此过程中,各厂商的策略和重点并不相同。

由于OPPO等传统手机厂商从线下市场获得的收益明显,线下市场成为近期国内手机市场关注的焦点,华为、小米等都在增强线下布局。小米此次专门与中国移动合作,其目标即直指线下渠道。此外,小米近日联合中国银联发布小米支付,成为继苹果、三星后又一家与中国银联达成合作的手机厂商。业内分析认为,小米意图通过形成手机线上、线下、应用场景的完整手机生态链,以形成最终的市场优势。

联想此次发布的Moto Z则是联想收购Moto后最有代表性的一款产品,其最大特点是用模块化思路设计产品,受到业内关注。联想方面对其寄予厚望,联想集团董事长兼CEO杨元庆表示,将从Moto Z开始,努力实现Moto手机的复兴。

业界认为,三星手机此次召回的规模前所未有,对其自身的品牌影响仍需时间来评估。不过,国产手机可以从中借鉴经验。

三星此次“电池门”事件之所以令人瞩目,根本原因是作为全球化布局的厂商,其一举一动比专注于区域性市场的企业更受关注。目前,多数在“主场作战”已获优势的国产品牌手机企业,与三星、苹果相比,尚未建立起具有广泛知名度的全球品牌,因此面对三星此次的“马失前蹄”,切不可沾沾自喜。

另一方面,三星此次事件也说明,再领先的厂商,也不能对产品质量掉以轻心。在日益开放的国际化消费市场面前,质量问题是犯不起的错。这一点,对于正在积极开拓海外市场的国产手机厂商来说,尤其值得重视和警醒。

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20160918/23573697.html
Server: cms-8-252
Date: 2024/12/27 05:33:18

Powered by China
China