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让非遗成为“网红”KK直播走进浙江中国非遗博览会
2017-09-21 17:37:03 中国青年网
由KK直播倾力打造的《匠人与匠心》非物质文化遗产系列直播节目,自启动以来备受好评,先后走访了“根雕”“杭绣”“萧山花边”等十二位知名非遗传承人,吸引大批网友关注传统文化的发展与传承。随着直播进程的推进,节目已渐入高潮。9月21日KK直播《匠人与匠心》节目组走进第九届浙江?中国非物质文化遗产博览会(以下简称浙江?中国非遗博览会),带领观众领略了一次非遗匠人们的“工匠精神”与当代文化创意和科技发展的碰撞与融合。
【KK直播走进浙江中国非遗博览会】
此次浙江?中国非遗博览会,汇聚了400位非遗传承人以及280个非遗项目的作品、产品、衍生品,展陈方式更加强调突出“三见”特性,即“见人见物见生活”的独特魅力。此次直播活动中,KK直播《匠人与匠心》节目组一一走访了二十四节气生活主题馆、浙江省非遗生产性保护基地成果展、浙江省文化生态保护区成果展、“一带一路”沿线省份非遗展销区、浙江非遗馆(筹)捐赠作品精品展各大展厅。一件件非遗作品精美绝伦,巧夺天工,令人赞叹不已。
【匠人与匠心探索文化的更深层面】
KK直播作为大型主流直播平台,一直以来都强调社会责任感。本届浙江非遗博览会以“非遗让生活更美好”为主题,展示传统非遗项目和当代生活的结合,与非遗传承生生不息的民族文化精神。通过KK直播《匠人与匠心》节目的播出,以及社会各界的积极宣传普及,使非遗保护工作正受到越来越多人的关注。同时,KK直播利用直播平台这一载体,将无形的非遗传承具现化,通过镜头向观众展示传统工艺的制作过程和背后蕴含的千百年来文化传承的意义,这正是KK直播社会责任感的体现。
【“直播+非遗”破除非遗传播局限】
KK直播此次“直播+非遗”的模式为非遗的传承打开了一扇新的窗户。困扰非遗传承的几大难题,包括展示平台、自主造血等,都在直播中找到了破题之钥。通过KK直播这一新兴的传播工具,让公众能够体验到非遗文化的魅力,推动非遗商业化发展,为非遗传承注入更多动力。
随着现代化和互联网新兴文化的冲击,非物质文化遗产正面临着前所未有的考验,也面临承上启下、继往开来的历史机遇。KK直播相关负责人表示,希望借助“直播+非遗”的全新模式,传承和弘扬中华传统文化,《匠人与匠心》系列直播节目还将继续前进,继续探访更多的非遗传承代表。
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