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企业对人才需求相应升级 雇主品牌战略进入新时代

2017-09-21 16:02:03   央广网

近年来,针对国际顶尖人才的争夺越来越激烈,西方国家频频推出各类政策以吸引人才,我国也推出了“千人计划”“万人计划”等政策,鼓励高素质人才留在或回到国内发展。

不过,今年一月Adecco集团、英士国际商学院和新加坡人力资本领导能力研究院联合发布的2017全球人才竞争力指数报告显示,在被纳入统计的118个国家中,中国排在第54位,较去年下滑了6位。随着中国融入全球市场的步伐加快,企业对高素质海外人才的需求也越发强烈。

人力资源的价值在于提供独特的人才发展解决方案,创造价值满足各种业务的特殊需求。毫不夸张地说,企业在人才战略规划方面做得越充分,业务成果就会越突出,发展前景也会更广阔。但在实际工作过程中,如何招来人、如何培养人、如何留住人?这些都是困扰着很多HR从业者的难题。

9月20日,58招聘将在北京举办人才战略高峰论坛暨2017中国年度雇主评选启动会,数百名行业专家和知名企业HR负责人共同探讨中国人才战略和雇主品牌建设之道,让企业HR们拨开迷雾,更加得心应手地应对工作。

  雇佣关系变革,雇主品牌建设任重道远

中国是人口大国,劳动力充裕、经济活力旺盛,每年新增岗位数和就业人口居于世界前列。2016年,中国城镇新增就业达1300万人以上,“人才荒”现象却屡见报端,特别是人工智能、大数据等前沿科技人才紧缺,成为阻碍产业升级的重要因素。另一方面,伴随着一带一路国家战略的推进,越来越多的企业开启了全球化发展之路,适应国际市场的高端人才成了“香饽饽”。

今年6月发生的 “杭州保姆纵火案”则让企业用工风险再一次暴露在众人面前。一边是企业对人才的渴求,一边是用工风险的防范,很多企业开始重新思考人才战略布局。

从员工的角度看,随着雇佣关系的变革、价值观念的多元化,员工希望有更多的获得感和被尊重感,在人才建设和人才培养方面的投入越来越大,效果却往往不彰。“雇主同样需要品牌建设,好的雇主品牌在吸引人才时往往事半功倍。”人力资源行业专家表示,中国雇主的品牌意识正在觉醒,但建设之路依然很长。

  数百名行业先锋聚首,探讨中国人才未来

在这样的背景下,9月20日举办的人才战略高峰论坛暨2017中国年度雇主评选启动会可谓恰逢其时。主办方58招聘、协办方北京中外企业人力资源协会是人力资源领域的领军企业和知名机构。数十家媒体和整个人力资源行业都对这次会议抱以极高的期待。

据了解,现场将围绕雇主品牌建设、人才培养体系构建、人才信用、海外人才招聘等热点话题,行业专家展开充分讨论,3小时的高密度优质分享,开启“人力资源领域干货大轰炸”之旅。

此外,现场还将宣布2017中国年度雇主评选活动重磅启动。据悉,500位行业先锋也将亲临现场,一起探讨人力资源管理的经验和心得。

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