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小宠物大市场 中国宠物行业将迎来爆发式增长期

2017-09-20 22:42:04   央广网

央广网北京9月20日消息(记者 张佳琪)第二十届亚洲宠物展刚刚落下帷幕。快速发展的宠物市场如今已达到了新高度。近千元的宠物衣服、猫粮狗粮已经被越来越多的“宠物控“接受。“什么车、房、床,你有的,狗都有,你没有的,狗也都有了。”一位宠物行业人士谈到。如今的小宠物有着前所未有的大市场,宠物消费已经成为大众消费市场的重要组成部分。

 中国宠物市场将迎来爆发式增长期

中国宠物市场在20多年的发展过程中,先后经历了启蒙期、孕育期和繁荣期。

中国农业大学的一项研究项目表明,当人均GDP到达3000-8000美元时,宠物市场将迎来黄金发展期。

而据《2017年中国宠物行业白皮书》显示,中国宠物行业规模在2017年将到达1340亿元,预计到2020期间,将保持平均30.9%的高增速发展。数据显示,养宠人群呈现出年轻化趋势,并向高收入人群集中。

宠物市场已成为消费观念转型和市场消费升级的趋势代表。

此时切入宠物行业是很好的时间点

9月20日,一场自带“萌点”的发布会引发了宠物行业的关注。在宠物行业的快速发展期,新希望集团旗下的草根知本集团在京宣布成立猫宁宠控科技有限公司,正式涉足宠物行业。

在发布会上,猫宁宠控科技有限公司总经理杨金玉表示,猫宁宠控将依托新希望集团的优势,打造宠物用品及服务领域的全产业链布局,为国内消费者提供更优质、便捷和全方位的宠物服务体验。

草根知本投资总监方佩解析了对于布局宠物行业的思考。“草根知本希望抓住这个行业的红利期,去打造一家领先的国内宠物控股公司。”方佩表示。

在方佩看来,现在整个宠物行业的红利期非常明确,对于草根来说,正是水草丰茂的地方和行业。而宠控行业市场前三位均是外资公司,没有一家大规模的本土化品牌,缺少一个国产品牌的头部企业,草根知本要依托这个风口和格局的红利期,抓住创造一个主导品牌的市场机会。

“在此时切入宠物行业也是很好的时间点。”方佩强调,草根知本作为新希望集团发展战略的重要组成部分,着力打造“健康快消”的生态链,需要抓住消费者在本轮消费升级中对于情感、便捷和高品质产品的需求,并结合集团在生产加工环节的优势和整个集团的全球化布局。

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