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三千烦恼丝,几岁开始掉? 90后已成为脱发“主力”人群

2017-09-20 17:27:26   央广网

央广网北京920日消息(记者张雷)“秋天到,头发掉”,转眼又到夏秋更替之际,不少人又开始打响“发际线保卫战”。刚刚公布的《拯救脱发趣味白皮书》中的一组数据则让人大吃一惊:在阿里零售平台购买植发、护发产品的消费者中,90后以36.1%的占比,即将赶超38.5%占比的80后,成为拥有脱发烦恼的主力军。

脱发人群年龄大幅下沉,90后加入脱发“主力军”

少年白发、青年脱发、中年谢顶头发会以它异于常态的表现,给我们发送亚健康的信号。阿里零售平台消费数据显示,与传统认知不同,脱发并非只困扰着中老年群体,目前主流脱发人群的年龄已呈现明显下沉趋势。

近日,阿里健康联合阿里数据,对外发布《拯救脱发趣味白皮书》。数据显示,从年龄上看,新近一波刚刚迈出校园、初入职场的90后“小鲜肉”,和已经成为职场中坚力量的80后青年,是最被脱发问题困扰的群体。

在阿里零售平台购买植发、护发产品的消费者中,90后以36.1%的占比,即将赶超38.5%占比的80后,成为拥有脱发烦恼的主力军;而以70前、70后为代表的中老年群体的“补植”需求,远低于我们的想象。

为了拯救脱发,男人比女人更爱买买买

对近一个月时间内阿里零售平台上搜索“脱发”关键词的消费者性别进行比较,结果显示接近8成的搜索用户为男性。显然,在“脱发”问题上,男性更关注三千烦恼丝的去留。

此前有官方数据统计称:每5位中国成年男性中即有1人脱发,而女性脱发率仅为1/20,而“脱发”搜索数据的性别占比与前者基本吻合——原来脱发这件事也存在“二八定律”。

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