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电影《无处安放》携梦想直播创直播点映玩法 观看人气破2000万

2017-09-20 11:47:20   中国经济网

9月13日,刘国强导演新作——影片《无处安放》在梦想直播平台点映首播。首播当日,4场次轮播,点映观看人数即超过300万,对于梦想直播平台和电影《无处安放》而言,此次合作是双方对直播付费点映模式的首次尝试,这也是影视作品首次选择在院线大屏幕、电视屏、视频网站以外的手机直播屏幕放映,付费点映的模式开创了影视与手机直播无缝结合的新玩法。

据悉,梦想直播平台作为影片《无处安放》的独家点映直播平台,在影片上映的9月13日~9月17日期间,以每日7场次的播放排期,连续播放5天,累计观看人数超过2000万,付费点播门票总收入超过100万元,首战即告大捷,人气收入双双破新高。

秘密无处掩藏,心事无处安放。影片《无处安放》用深夜的电波,串联起大都市原本互无关联的三对男女。三段故事,三种人生,一个深夜电台情感节目的主持人,一个风流倜傥的程序员,一个痴情女,爱恨情仇彼此交织。 一夜之间,看尽人间百态。

影片用细致入微的情节刻画,深入年轻人内心,引起都市年轻群体深切的共鸣,极具话题性和社会性。影片在梦想直播平台播放,本身便与梦想直播平台本身所拥有的90后年轻用户优势契合,而用户在观看时,可以不限地点、条件进行观赏,在直播间模式下还可以对影片进行互动聊天,互相交流观影感触,十分符合年轻人观影的习惯和喜好。

13日下午,首播开始前,导演刘国强携杨欣、李威两位主演来到梦想直播间与粉丝们交流互动,讲述电影背后的故事,以及拍摄期间的种种花絮。两位主演更在与直播间网友的提问互动中,幽默大方地诠释了对自己饰演角色的理解,并表示接下来会开通自己的梦想直播ID,以便与网友们有更多接触和交流。导演刘国强也表示,非常期待网友们在直播间多提意见、看法,以更真实地贴近观众们。直播互动持续了1小时左右,吸引了近22万粉丝的围观交流。

电影付费点映模式的推出,是在直播行业已形成的付费打赏模式基础上所作的尝试。目前在线直播行业的用户习惯已经基本养成,直播付费打赏发展到现在,也已经非常成熟。在直播中,弹幕与打赏是直播平台独特的交互功能之一,也是最基本的付费手段。观众能在与主播及其他观众的交流中获得认同感与参与感,这是直播的最大的魅力,本质上是粉丝经济。

双方的首次尝试不仅以惊人的速度和接受度被梦想平台广大用户所接受、喜爱,更直击直播平台内容痛点,丰富了直播平台内容质量及维度,开启直播平台的盈利创收新轨道。而对于《无处安放》影片而言,除首次打响票房的创收成绩外,更在直播所聚合的用户人群,即在90后、95后年轻群体中发酵传播力和影响力,拓展受众边沿,团聚粉丝、拉升人气,提前锁定票房,扩大影片影响力。

此次,《无处安放》的点映播出开直播与影视剧结合新通道,2000万的观看人气、100万的付费点播门票再证直播与影视深度结合潜力,据梦想直播影视项目相关负责人透露,目前已通过付费点映模式及网友的主动打赏、弹幕互动,实现收支平衡。


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