新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China

与商业良性衔接,艺术区更有生命力

2017-09-20 09:12:29   国际在线

北京798艺术区创始人王彦伶近日向媒体透露,798艺术区未来的业态“会有很大变化”:今年会有12家国家级艺术中心落户798。然而,798发展中的一些现象近年来也引发争议。有人指出,随着798艺术区内部房租逐年上涨,艺术家近年来正在退出,而一些餐厅、咖啡馆甚至小商贩陆续涌入,艺术区变得有些像旅游景点了。

艺术家撤离艺术区,艺术区充斥商业,让很多人叹息。在许多人看来,文化艺术与商业似乎天生就是敌对的,文化艺术就应该是单纯的、独立的,商业不该染指艺术。但事实上,从文化艺术市场的发展进程来看,商业和艺术从来都是相互促进与发展的,艺术一直都不是孤立的。

在美国,不管是现代艺术还是传统艺术,都因为与商业有了良性衔接,实现了蓬勃发展:好莱坞在促进电影产业商业化发展的同时,传播了美国的文化价值;百老汇的演出既赢得了商业利益,也促进了文化的传播发展。在英国,伦敦南岸艺术区集现代文化、旅游、休闲、商业功能于一体,既是能鉴赏艺术藏品的著名艺术中心,也是功能齐备的商业化文化旅游区。

这说明,只要协调得当,商业与艺术其实并不矛盾。一方面,艺术的发展需要各种资源,艺术的价值需要通过商业的价格来体现,而商业的发展则可以为开展各种艺术活动提供资源,让艺术品实现经济价值。另一方面,艺术具有巨大的溢出效应,商业会因为艺术的繁荣获得更多的发展空间,商业价值也会因为艺术的存在而得到极大提升。

当前,798、M50这类艺术区似乎走上了商业化的道路。这种商业化趋势加剧了一些艺术家和艺术机构的困境,但这是文化艺术市场发展到一定程度的必然结果。在这个过程中,要想让艺术具有长久生命力,就不能一味否定商业化,而是要通过艺术和商业的平衡,找到艺术发展的更多可能性。

比如,当前,越来越多的人周末到798这样的艺术区感受文化艺术氛围,把这里当成重要的文化艺术地标来参观,人们对文化艺术的渴求为艺术发展创造了更多机会,是艺术和商业达到平衡的契机。最近,故宫年度大展《千里江山——历代青绿山水画特展》拉开帷幕,“冲刺”看名画的“故宫跑”再次证明,关注、热爱文化艺术已成为社会风尚。让艺术融入这种风尚,让艺术发展与公众日益增长的文化艺术需求充分对接,就可能实现艺术与商业的平衡。

文化艺术不能都是精英化、高高在上的,也可以是接地气的、可亲近的、符合大众审美的。艺术只有具有时代性,充分回应社会的文化期待,才能具有持久生命力。当然,在这个过程中,一方面需要艺术家不断创新,通过新的故事、题材、手法,让艺术体现时代价值,对接公众诉求;另一方面,公共艺术空间的管理者要为艺术家提供公益性的艺术作品展示空间,既减轻艺术家的负担,又避免重复建设,提升艺术区的综合效益。

(作者:李妍)

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170920/31480440.html
Server: cms-8-251
Date: 2024/11/15 15:59:00

Powered by China
China