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土巴兔王国彬成为中国40位40岁以下商界精英

2017-09-19 16:17:16   中国经济网

9月18日晚,《财富》(中文版)公布2017年“中国40位40岁以下的商界精英”榜单。土巴兔创始人兼CEO王国彬、今日头条张一鸣、滴滴出行程维、美团点评王兴、饿了么张旭豪等上榜,其中,土巴兔创始人兼CEO王国彬是家居家装领域唯一上榜企业家。

《财富》(中文版)所打造的“中国40位40岁以下的商界精英”是一份致力于发掘“成熟型”创业者的榜单。上榜者所从事的事业必须具有巨大的商业前景,有改变行业格局的潜力,而且所有上榜者的事业不能继承自家族,而是必须由自己创办。

《财富》(中文版)认为:“土巴兔通过平台多年来累计的大量UGC,改变了家装的连接方式,为用户与企业之间构筑了互动与交流的多重场景,有效提升了供需之间的精准匹配度。该公司已经成为了互联网家装领域里的领导者,但其创始人王国彬却不满足于此。他计划通过家装流程化、系统化,平台帮助企业从组织管理中解放出来,这将进一步提升企业的服务与交付能力。”

从0到1 磨砺中国互联网家装“独角兽”

土巴兔创始人兼CEO王国彬出生于1982年,是一名“白手起家”的80后创业者。2008年,王国彬在改革开放发源地深圳,创立了土巴兔,瞄准了“衣食住行”中,尚未被互联网改造的“住”的领域。借助互联网思维,王国彬从0到1,深入介入家装行业,围绕用户及行业的需求,积累了庞大、精准的用户数据与敏锐的行业洞察力,在技术创新、产品研发及模式探索上不断突破。

公开数据显示,土巴兔已成为互联网家装领域领军企业,目前市场估值超过20亿美元,是国内家装O2O领域冲出的唯一一家独角兽企业。目前,土巴兔在全国开通了250个城市分站,设立了53家分公司,平台汇聚了8万多家正规装修公司、100万专业室内设计师,至今已累计服务超1800万中国家庭。

深耕4万亿家装市场 改造赋能全行业

《中国建材家居产业发展报告》显示,中国家装建材行业市场规模超过4万亿,而互联网家装的渗透率仅为3%。互联网在家装行业的这一渗透率数字,与互联网在中国餐饮、服装零售等传统行业平均超过10%的渗透率相距甚远。

四万亿的市场中却一直没有出现一家产值上百亿的企业,中国家装行业一直存在着“大行业、小公司、难以全国复制、行业集中度低”等行业痛点。

王国彬认为,中国互联网家装市场蕴藏着巨大的机会和潜力,要做的就是“脚踏实地”,用互联网思维深入“下里巴人”的传统家装行业,改造每一家装修企业,赋能整个产业链。今年6月,王国彬提出,未来五年,土巴兔平台上将培育出1千家产值破亿、1万家产值破千万的新装修企业。这一计划,也被业内人士称之为:互联网家装行业颇具雄心的“千亿万家计划”。

业内人士分析,目前,土巴兔已经建立了一站式的供应链体系,并打开了家装精准需求入口,构建了初具规模的金融消费场景。未来,土巴兔不仅仅是一个家装平台,在消费升级的大趋势下,土巴兔会升级为中国人的家庭消费入口。

“用互联网思维改造每一家装修企业,让他们生意更好做、焕发生机;赋能整个家装产业链,让行业能够借助互联网腾飞。”王国彬说,最终目的都会回归到土巴兔的创业初心——让每个中国人的房屋装修没有烦心事,让每个中国家庭能够居住更美好。

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