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恒天文投旗下时尚·北京打造主题展览 积极探索非遗活态传承
2017-09-18 11:06:40 中国经济网
2017年9月14-17日,金秋九月,由恒天文化产业投资集团有限公司(下文简称“恒天文投”)旗下IP品牌时尚·北京打造的“妈妈的记忆”主题展在北京农业展览馆上演,这也是时尚·北京“艺+遗”项目在2017北京国际文创产品交流会(下文简称“2017文交会”)上的首次亮相。
时尚·北京“艺+遗”项目在国家“十三五规划”有关“构建中华优秀传统文化传承体系,加强文化遗产保护,振兴传统工艺”的指引下应运而生。项目以对蜡染非遗传承人的扶持为启动,在保护和传承蜡染非遗技艺基础上,融入恒天元丝技术,通过非遗传承人与时尚新锐设计师的跨界合作,设计制作出契合现代人需求的美学文创品。“让蜡染技艺从山里走进城市,飞入寻常百姓家,这不仅是对宝贵非遗技艺活态传承的积极探索,更让民族美学大放异彩。”恒天文投品牌营销总监王春蕾表示。
“妈妈的记忆”主题展在2017文交会开幕当日便成为全场“颜值担当”和话题焦点,别具一格、美轮美奂的展馆不仅吸引了大批粉丝前来围观、记者采访,展馆美图更登上文交会微信推文的封面、刷爆朋友圈。主题展览主要包含两部分,在呈现国家级非遗传承人王阿勇和省级非遗传承人王阿板的绝美蜡染作品基础上,更推出“艺+遗”项目的首批美学文创品。在展览现场还设有体验区,王阿板老师现场与广大粉丝亲切互动、交流蜡染工艺。
时尚·北京“艺+遗”主题展亮相2017文交会
时尚·北京“艺+遗”主题展呈现国家级非遗传承人王阿勇的绝版蜡染作品
时尚·北京“艺+遗”主题展男女装作品展示区——《变奏》(左,设计师王悦),《茧与蝶》(右,设计师项耀东)
时尚·北京“艺+遗”主题展家居展品—《云上》(设计师张源婧)
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