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“一带一路”大V:蒙牛专注航天品质 好牛奶要全世界分享
国际在线消息(记者 韩俣):9月17日,由国际在线和蒙牛乳业联合举办的“打造中国乳业品牌名片 '一带一路'大V看蒙牛”活动举行,来自德国、法国、约旦、巴基斯坦、柬埔寨等9国的专家、学者、媒体负责人,走进位于北京市通州区的蒙牛工厂进行实地考察,大V们对蒙牛生产车间的高科技水平和高标准要求纷纷点赞。
“一带一路”大V们合影 摄影记者:张晨
坚守品质 科技与牛奶的完美融合
一走进工厂,大V们便被蒙牛的展台和展示栏深深吸引,纷纷停下来驻足观看,并在讲解员的讲解下了解了蒙牛的历史和其产品的种类,在场大V无不夸赞称好。来自巴基斯坦的大V看到特仑苏,脱口而出:“不是所有牛奶都叫特仑苏。”这句广告词不仅深入人心,更表明了蒙牛牛奶的品质得到了世界范围的认可。在随后的生产车间参观环节,大V们近距离参观了蒙牛的牛奶生产线,对于整个生产流程有了整体性的初步的了解,并对如此高科技含量和干净整洁的生产线竖起大拇指。大V们纷纷表示:“蒙牛生产线的高科技化确实让我们大开眼界,蒙牛坚守品质的精神也是值得敬佩,希望蒙牛日后继续发扬这种精神。”在讲解中,大V们还了解到,未来,蒙牛将进一步扩大高科技应用范围,做到从生产到包装全程高科技化,提升效率的同时,进一步保证乳品的质量与纯度。
图为来自德国的大V 摄影记者:张晨
积极响应“一带一路”倡议 促进世界乳业发展
作为中国乳业的龙头企业,蒙牛在保证自身产品质量的同时,也在谋求多方面发展和国际化合作,使自身在业界更加具有竞争力。对此,来自德国的大V,原德国外贸部/德国驻巴西使馆/巴西圣保罗贸易代表出口贸易负责人沃尔夫拉姆. ·莱布尼茨(Wolfram Löbnitz)深有体会,他提到,一个乳品企业的发展不应只局限于乳品本身,要兼顾到其他与乳品相关的领域,要将眼光放远放广,他举例表示,作为“一带一路”的参与国家之一,德国乳品企业在保证自身乳品质量的同时,也兼顾到其他食品种类,如奶酪和黄油,如此一来,既开拓了新的产品领域,也顺应了市场的发展,他表示,未来,在“一带一路”的大背景下,希望蒙牛可以与国外企业充分合作互相交流经验,从而在市场竞争中更胜一筹。他还指出,就乳品本身而言,应该做到更具有个性化和差异化,从而更好地适应不同体质消费者的需求,真正做到因人而异。他希望,在“一带一路”倡议逐渐深入推进的大背景下,蒙牛可以与更多的国外企业交流合作,对世界乳业的发展和进步贡献出属于自己的力量。
图为大V们的合照 摄影记者:张晨
开拓市场 好牛奶要全世界分享
最后,在本次活动结束之时,海外大V们纷纷发表了自己对于蒙牛未来的期待和寄语,来自柬埔寨的大V表示:作为“一带一路”的参与国家之一,柬埔寨也与中国保持着密切的合作关系,真诚希望蒙牛日后可以开拓海外市场,将产品出售到柬埔寨,让柬埔寨人民也能喝到来自中国的牛奶。
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