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“成功曲”义卖现场
央广网厦门9月17日消息(记者杜苏闽)今年九八厦洽会将于明日正式开幕。借此商机,今天(17日)下午,台湾马祖连江县县长刘增应、议长张永江携马祖全体议员一行来到厦门,为马祖高梁酒正式进入大陆市场进行启动推广。
各款马祖高梁酒
据刘增应县长介绍,马祖高梁酒今年第一次参加美国旧金山烈酒大赛(原称巴拿马国际博览会),获得最高奖项双金奖一枚,金奖二枚。马祖老酒和马祖陈高被民间称为“两岸和平之酒”。
“这次特别来厦门,以两岸尊敬的民族英雄郑成功作为文化的连结,共同发展一款文创新酒‘成功曲’。希望借助‘成功曲’连结两岸民众的情感,用马祖最好的高梁酒来传递彼此情谊。”刘增应表示,此次与厦门陆岛旅游投资有限公司合作,借九八之机,在厦门进行发布启动,期望透过厦门的魅力和影响,幅射到整个大陆市场,让大陆同胞都能喝上马祖的好酒。“希望大家能喜欢马祖高粱酒。”
马祖高梁酒进入大陆市场启动仪式
对于马祖酒在大陆市场的开拓,刘增应县长深情寄语道:“好酒酿造不易,请品鉴,勿牛饮;坑道变成酒窖,一家亲、两岸情”。同时,他欢迎大陆乡亲朋友到马祖观光旅游,“现在新开辟的航线,福州黄岐到马祖航程只要二十几分钟,非常便捷,欢迎大家来走走。”
启动仪式上,还进行马祖高粱酒“成功曲”义卖活动,义卖款将全部用于即将在马祖举行的第三届两岸成年礼活动。
台湾马祖连江县长刘增应接受采访
据悉,马祖高粱酒由马祖酒厂实业股份有限公司生产出品。该公司成立于1956年,系台湾三大公营酒厂之一,改制后走向市场化,目前马酒公司的营收系当地县财政和民众福利的主要来源。
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