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“神秘抽检假货创意销毁大赛”日前在中国政法大学启动。这次活动旨在通过进行抽检假货的方式抵制假货的生产,从而引起大众尤其是在校大学生对知识产权保护的重视,鼓励年轻学子提高创新能力,拒绝假冒伪劣。
在未来一个月里,大赛将通过中国高校传媒联盟,面向全国21个省市799所高校征集假货销毁的好点子、好创意,鼓励大学生参与到知识产权保护中来,为中国培养一批有责任、有担当的“打假青年”,在全社会形成“像治理酒驾一样治理假货”的共识。神秘抽检假货创意销毁大赛包含创意征集、打假证物仓探访、假货创意改造PK赛、假货公益售卖等多个环节。报名参赛的在校大学生们,在贡献脑洞和创意的同时,还有机会前往探访打假证物仓,与“大数据打假”做亲密接触。
这些打假证物的获取过程十分有趣,在打假期间阿里训练了上百个自愿者成员,每年也会招募一些新的成员,如大学生团体。而自愿者小队会伪装成消费者去购物,自动生成一些账号,同时还带着“尬聊”的形式,以消费者在买这些奢侈品时背后的心态来模拟消费者行为,如询问店家是否接受小刀,是否能够减免邮费等,以此来降低卖家的防范心理。在货物送达后,会有品牌方专门的专家进行鉴定,全程视频化记录,并通过鉴定结果对商家进行处置。
抽检官秦僧表示,在假货的创意销毁过程中,不仅大学生贡献创意,积极参与到打假中来,更是可以给那些励志创新的中小创业者以及广大的青年学子更强劲的动力去创新创业,从而使中国逐渐形成一个讲诚信,尊重知识产权的氛围。
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