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电竞市场规模或达700亿 助力上市公司业绩增长

2017-09-16 09:12:43   中国经济网

世界电子竞技运动会(WESG)2017中国总决赛日前落下帷幕。据预测,今年国内中大型电竞赛事将超过100场,国内电竞市场规模有望达到700亿元。

助力上市公司业绩增长

恺英网络预计,前三季度实现净利润9.14亿元-11.14亿元,同比增长11.62%-157.93%。恺英网络表示,通过创新和探索全新的营销思路,联动多方打造“第一页游电竞”平台。通过《蓝月传奇》、《传奇盛世》电竞赛事的推动,页游电竞概念逐渐走向成熟。

完美世界预计,前三季度实现归属于上市公司股东的净利润10.2亿元-10.9亿元,同比增长42.18%-51.93%。公司表示,电竞产品多层次、立体化的布局,助力公司端游业务整体持续稳健增长。公司深化《DOTA2》优势的同时,借助《CS:GO》及《Crossout》(创世战车)扩大电竞领域的深度布局。

巨人网络预计,前三季度实现净利润9.12亿元-9.62亿元,同比增长14.55%-20.82%。公司表示,《球球大作战》和《街篮》等新游戏上线,收入上升。《球球大作战》开创新的移动电竞品类,成为行业知名优质IP。校园挑战赛等各项赛事,带动游戏用户数和收入创新高。

电竞赛事产业扩大

据不完全统计,2016年国内中大型电竞赛事超过94场,预计今年将超过100场。

根据巨人网络此前发布的《球球大作战》2017年度赛事规划,公司2017年全年将与阿里体育举办包括线上公开赛、BPL职业联赛、“塔坦杯”精英挑战赛、城市赛、校园赛、全球总决赛在内的1000多场线上线下官方赛事,比赛覆盖更多玩家,投射更广泛参与渠道。

分析人士认为,我国本土电竞赛事质量正在不断提升,已经形成具有影响力的国际大赛与根植本土的地区联赛赛事体系。国际大赛,如银川市政府主办的世界电子竞技大赛(WCA)、阿里体育主办的世界电子竞技运动会(WESG)等;地区联赛,如腾讯、香蕉计划主办的英雄联盟职业联赛(LPL)、北京市体育竞赛管理中心举办的北京电子竞技公开赛(NEA)等。

目前国内规模较大的电竞赛事包括《DOTA2》、《英雄联盟》、《球球大作战》、《王者荣耀》、《CS:GO》等。《DOTA2》官网信息显示,今年以来,《DOTA2》在国内已举办的官方赛事包括“第七届国际邀请赛中国赛区地区预选赛”、“拯救者杯高校联赛”、“2017亚洲邀请赛”等。

据披露,国内电竞市场规模2017年上半年达到360亿元,全年有望达到700亿元。业内人士表示,电竞产业产业链包括电竞赛事筹备及授权、电竞协会及俱乐部建设、职业选手培养、智慧电竞场馆建设、电竞赛事媒体传播(含直播和转播)等方面。在上述产业链基础上,产业可以衍生出商业赞助、球员经纪等其他商业价值。

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