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携程持续加大营销力度 酒店大促助力国庆出游

2017-09-12 16:59:40   中国经济网

近日,携程酒店公布的大数据显示,在第三届“9·9”酒店节的助推下,9月上旬,低线城市的订单量同比大幅攀升。

携程副总裁、大住宿事业群平台商务部总经理陆昀透露,部分三线城市的高星酒店预订量同比增长超过150%,“加上门票促销产品带来的交叉销售,三、四线城市的整体酒店预订量提升非常迅猛”。

目前,第三届“9·9”酒店节已上线两个星期,在低线城市城市消费者中的关注度居高不下,人气持续爆棚。携程大数据显示,酒店节相关页面浏览量迅速飙升,在9月9日创下新高。

这背后,是携程通过推出“99元住五星酒店”等一系列优惠措施,全面“让利”消费者。在此基础上,订单量的增长已在意料之中。

此前,携程公布了低线城市7月酒店间夜量2000万的“成绩单”,同比呈现大幅增长态势。而通过近期的数据比对,预计仅今年9月,低线城市的携程酒店间夜量极有可能再次上涨。

对此,陆昀表示,8月下旬至9月中旬是错峰出游季,越来越多消费者习惯于此时出游,亦带动了酒店预订量暴增,“从预订情况来看,苏州、青岛、杭州、成都、大理、厦门、西安、珠海以及桂林等旅游城市受青睐”。

值得关注的是,洛阳、承德、额济纳旗、盘锦、稻城、安吉等目的地酒店更为抢手,部分热门酒店已被预订到9月下旬。

事实上,携程重金打造“9·9”酒店节,与深入布局低线城市的战略密不可分。

“低线城市正成为未来十年中国旅游行业增长的重要推动力。面对低线城市在线旅游渗透率的提升以及旅游消费升级的巨大机遇,携程已做好充分的准备。”携程联合创始人、执行董事会主席梁建章表示。

不止如此。“除了酒店产品,携程还不断扩大对三、四城市的产品覆盖,为消费者提供汽车票、租车等产品。”陆昀透露,通过“酒+X”的形式,不仅带来更丰富的选择,且进一步提升用户体验。

“携程一直在积极打造覆盖二三四线城市及海外的酒店生态圈。”陆昀表示,未来,携程将丰富产品、增加促销力度,用更好的服务与丰富的产品,回馈消费者的信任,构建与合作伙伴更好的关系。

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