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《蒙面唱将2》播放量破2亿 优酷独播助新型音乐综艺圈粉

2017-09-12 16:58:25   中国经济网

9月3日,由优酷独家播出的大型神秘音乐综艺真人秀《蒙面唱将猜猜猜》第二季强势回归。经过第一季的探索和精细化打磨后,第二季节目在舞台效果、音乐表现、竞猜难度、娱乐搞笑等方面,表现日臻成熟。节目播出仅两期,播放量已破2亿,#蒙面唱将猜猜猜#话题阅读量达到22.7亿,同时相关热门词条也曾获得话题榜第一,取得了开门红的佳绩。从《蒙面唱将猜猜猜2》来看,目前它正处于生命周期中最年轻、有活力的发展阶段,剖析它的优劣势,有助于更好了解音乐综艺的发展走势。

开唱即惊艳,竞猜就欢乐

蒙面唱将们开唱即令人惊艳,竞猜过程的互动揭秘又十分轻松搞笑。比如首期节目中,“燃烧吧吉普赛姑娘”成方圆的《我的心里只有你没有他》,到第二期“我们白着呢”范玮琪《自己》,还有“闲不住的铁娘子”张韶涵的《是否爱过我》,三首歌曲让坐在猜评团席位上的嘉宾们都忍不住赞叹好听。

此外,第二季中节目还设置了各种“陷阱”和圈套,在真真假假中直接把猜评团的嘉宾们搞晕。声线非常有特点的“我们白着呢”范玮琪很容易猜出来,所以首期节目中,原本与范玮琪很熟悉、又善于推理分析的Ella,在离真相只有一步之遥时,却因为接通了范玮琪的电话而变得犹豫,导致首期节目揭秘失败,直到第二期谜底才揭晓。

因为竞猜难度增加,作为全网独播平台优酷也配合了各种花式玩法,为用户进行全方位的“陪伴式”观看,让他们获得更多竞猜乐趣。通过3位意见领袖微博实时点评、5位乐评人全程直播陪看、20位权威媒体人微信实时点评三种方式,让用户在看节目的同时可以与专业人士边看、边猜、边聊,进一步增强节目的融入感。

第一期节目中,猜评团即遭遇了史上最严重的“猜评危机”,三位声音极具辨识度的蒙面唱将“没朋友的球鞋侠”、“闲不住的铁娘子”和“我们白着呢”均未被猜中。好在第二期节目猜评团成员多少明白了些节目组套路之深,后三位唱将均被猜明身份。巫启贤会从音乐的专业性上帮助判断蒙面唱将们是专业歌手还是跨界明星,陶晶莹和Ella会进行推理分析和八卦探究,大张伟则负责气氛烘托和搞笑,应该说猜评团成员的职能搭配,磨合得比第一季更有默契。在竞猜环节,猜评团对现场的音乐点评、对歌手身份问题的“进攻”、对生活背景的挖掘揭秘,都成为了节目吸引人的抓手。

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