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把“第一”做到北美 海信率先在美国推出电视4K内容聚合服务

2017-09-11 16:13:42   中国经济网

10月的一个周末,家住波士顿的Richard打开电视,登陆页面出现后,右键按三次,点击OK,便可直接在上方的推荐列表点击观看自己喜欢的《X战警》4K系列,而《神奇女侠》、《金刚狼3:殊死一战》等4K资源均能自由选择。这是海信最新的电视内容服务产品“4KNow”,将聚焦和整合来自Fangdango、VUDU、YouTube、Ultraflix等平台的4K影视资源,并可实现用户个性推荐。搭载这一服务的海信“第四代”互联网电视运营系统VIDAA U2, 将于10月中旬正式在北美上线。这意味着,海信成为首家在北美进行4K资源运营的中国电视品牌。

将在北美上线的海信电视“4K Now”服务

4K信号及资源的普及在北美已成趋势,Dish Network等电视运营商陆续推出4K解决方案,以Netflix为代表的内容提供商在内容配置上加码 4K,这让4K成为提高用户体验的重要方向。

正是看到这一态势,2015年海信成为全球首批获得Netflix认证并推荐资质的品牌,并直接催生北美运营团队,与Netflix,YouTube,VUDU等10余家海外主流视频内容商和应用达成深度合作,专注提供专业、优质的互联网电视业务服务。截至2017年6月,海信美国互联网电视激活用户已超230万,年底预计超300万。预计到2018年,这一数字将超过600万,覆盖超2500万美国观众。已购海信电视的美国用户,可以在新系统上线后进行更新升级,尽享4K服务。

年底,海信预计将在全球拥有超过3000万互联网电视用户,其中国内超过2500万,成为无可撼动的互联网电视第一云平台。

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