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回顾广州汽车工业开拓之路的历史珍贵照片展示
央广网广州9月9日消息(记者何伟奇)9月9日,通过历史珍贵照片、文字图像和实物等回顾广州汽车工业开拓之路的广汽馆开馆仪式在广州珠江新城广汽中心举行。今后,市民可以免费进入广汽馆,通过参观阅览和参与各种交互体验活动,更清晰认识广州汽车工业、广汽集团发展历程以及了解汽车科技的魅力和乐趣。
位于广州市珠江新城广汽中心的广汽馆占地面积500余平方米,以“从历史走向未来”为展示主题,分为“历史及企业发展区”、“品牌及企业文化区”和“未来互动展区”三大部分。一方面运用文字、声像和实物,重点展示广州汽车工业开拓之路和广汽成立至今20年的沧桑巨变;另一方面,通过国内外不同历史时期的代表车型介绍,体现不同时代的生活和文化,通过知识性、参与性、娱乐性的交互体验方式,展现汽车科技的魅力和乐趣。此外,广汽丰田双擎品牌周也在当天正式启动,活动通过车辆展示、双擎知识分享交流以及互动游戏,让更多公众进一步了解新能源汽车的相关知识和未来发展趋势。“十三五”规划和《中国制造2025》均强调了可持续发展和绿色制造的紧迫性和重要性。在当前环境和能源挑战加剧的形势下,节能和新能源汽车已成为汽车行业的发展趋势,作为成熟的环保汽车解决方案,油电混合动力双擎车型渐为大众所熟悉并认可。据统计,广汽丰田混合动力车型1-8月销量超过2.8万台,同比增长44.8%,占企业整体销量比例达到10%。今年以来,广汽丰田混合动力车型销量已实现连续8个月的双位数增长。
广汽馆以“从历史走向未来”为展示主题
广汽集团副总经理张青松表示,广汽馆的建成开馆,把二十年来广汽历史的灿烂篇章和广汽建设的丰富成果记载下来并加以传承,既为企业发展注入了更加丰富的文化内涵,又为社会各界了解广汽、宣传广汽开启了重要窗口。在“1513战略”指引下,近年来广汽集团在电动化、智能化、网联化领域方面不断探索,向全世界展现了广州汽车工业以及“中国制造”的产品、品牌实力,提升国际化形象和品牌影响力,并为广州经济发展和城市建设提供助力。
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