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魔性小视频新尝试 联想“抖”出新高度

2017-09-09 12:11:53   中国青年网

齐鲁晚报9月8日讯:最近年轻人流行玩儿什么?抖音小视频肯定榜上有名!变脸、变装、变场景的玩法充分满足了年轻人希望展示自己多面风格的想法。而8日上线的联想#放肆show真我#的活动主题则直接点出了年轻人心中的愿望,成功引导网友大胆show自己,活动发布当天即收获过万人参与,直接秒杀摩拜已上线4天的活动参与量,创下了抖音平台合作的最高记录。

图1:#放肆show真我#首日参与人次达1.2万破抖音记录

联手“小鲜肉”App谋出位 联想这波抖的6

“放肆联想,真我主场”是今年联想粉丝节的主题,希望年轻人能够更加自由的表达自我与创造,精准地切中了年轻人的表达诉求,并通过抖音小视频这一“魔性”平台进行了完美阐释,于是#放肆show自我#的活动一经上线即受到了年轻人的积极参与。

图2:联想与抖音深度合作上线#放肆show真我#主题活动

高度契合年轻群体诉求的活动主题,再配上当下最火最in的小视频玩法,大大激发了网友的参与热情,且活动全程没有没有品牌或产品的硬性捆绑,给网友提供了最大的发挥空间和创作舒适度,能创下平台参与新纪录也不必大惊小怪。

因何而抖?联想知道年轻人想要什么

抖音上线活动当天,联想集团总裁兼CEO杨元庆也在微博上向网友发出了邀请:“欢迎参加联想粉丝节抖音秀”。大牌互联网厂商联想和新潮APP的初次合作即获成功,只是简单的巧合吗?当然不是,对比研究两者的用户群体,其实不难发现答案。

图3:联想集团总裁兼CEO杨元庆邀请网友一起参与粉丝节抖音秀

年轻人作为互联网时代的核心群体,往往有着更加强烈和明确的使用和产品诉求。面对“挑剔”的年轻人,联想快速结合用户心理和使用需求,推出了细分产品小新系列,不仅邀请了高人气偶像鹿晗代言,全面展示了产品的年轻潮流特点,更依托多年的PC生产实力,在年轻市场中继续细分,推出多个系列产品,满足各种年轻人的产品使用需求。成功抓住了大批年轻用户群体。

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