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阿里巴巴18周年年会背后的全球化征程

2017-09-08 22:41:40   国际在线

在“coming home”的背景音乐中,一百余名国际员工在杭州黄龙体育场阿里巴巴18周年年会主舞台献上精彩歌舞秀:在美式橄榄球场,运动员开展“激烈的拼抢”;在伦敦泰晤士河畔,绅士淑女伴着圆舞曲优雅起舞;俄罗斯莫斯科,舞者在“冰天雪地”中展现曼妙身姿;在印度和东南亚,热烈的歌舞展现着当地独有的奔放和烂漫……

表演者来自阿里巴巴在全球23个国家的业务办公室,数千名来自68个国家的外籍和国际员工回到杭州参加年会,背后是阿里巴巴遍及全球两百余国家的国际化业务。舞台后面的背景屏快速切换,从西方到东方,从发达国家到新兴经济体,这些“洋面孔”构成阿里巴巴全球化历程的一个注脚,身影背后是整个公司已遍及全球的业务网络。他们在年会上展现出的健康和快乐形象,也是阿里巴巴这家新兴全球性企业已然传递给这个世界的价值。

最后,不同语言、肤色、种族和宗教信仰的人们带着笑容舞在一起,放置在不确定性陡增的今日世界背景中,这一场景让人感概,又不禁让人想起马云曾经的表述:只要商业互通商业繁荣,世界就没有冲突没有战争。

“从非常小的、从零开始的创业者,到寻求出口机会、内贸机会的中小企业,到立志于打造中国原创品牌的国产力量,到福布斯全球排行榜前100位的所有全球品牌,都云集在阿里平台上,都希望通过这个平台能够服务于中国乃至于全球的消费者。”阿里巴巴集团CEO张勇在年会现场说。

上一次张勇在黄龙体育中心露面,是在2013年5月10日,阿里巴巴在这里举办电子商务生态圈Party之夜暨淘宝十周年晚会。4年过去了,阿里巴巴从零售平台规模1.5万亿,发展到已经不需要去谈有多少零售规模,而是帮助整个社会的整个商品零售总额30万亿走向数字化、走向智慧化。

4年来,阿里巴巴经济体的生态圈中又多了菜鸟物流、农村淘宝、零售通、大文娱等新物种;马云提出了eWTP(全球电子商务平台),它被写进了G20公报;阿里巴巴快速向海外布局,“全球化”正式成为集团三大战略之一;“新零售”等五新则取代“电子商务”,成为诠释经济形态进化的关键词汇……

如果将时间再向上回溯,18年前,马云在杭州城西湖畔花园私宅内创办阿里巴巴时,算上他,员工一共只有18人。“我们的所有竞争对手并不在国内,而在美国的硅谷。”马云一开始就对员工这样说,他被很多人视为骗子。而经过18年的发展,阿里巴巴的市值已变成亚洲第一,全球第六。

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