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2017国庆黄金周旅游热度:国内游北京最热门 出境游泰国最火

2017-09-08 17:31:54   央广网

国庆黄金周期间居民出境海岛游需求预计将有大幅增长,这也是今年国庆黄金周出境游的一大亮点。目前为止,出游预订量较大的出境海岛游目的地主要有巴厘岛、长滩岛、塞班岛、亚庇、马尔代夫、科伦坡、毛里求斯、宿雾、美娜多、科罗尔。《报告》认为,大型旅行社特别是在线旅游平台近年来加大了在巴厘岛等热门海岛游目的地的布局,大大提升了各个环节的服务品质,促使海岛游需求加速释放。

 国庆黄金周出境游出游热情上海最高 成都人最舍得花钱

国庆黄金周国内长线游热门目的地北京居首,亲子游上海最受欢迎

《报告》显示,北京、三亚、中卫、昆明、乌鲁木齐、贵阳、厦门、西安、桂林、成都预计将是今年国庆黄金周期间最热门的国内长线游目的地。具体出游需求方面,以“纯玩”和品质为主要卖点的线路最受欢迎,整体人均花费水平在3431.64/人,与往年基本持平,但一些高端线路的人均花费水平超过了5000/人,甚至超过了一些出境短线产品。

国内游中的家庭亲子需求一直在长假出游需求中占比较大,今年国庆黄金周也不例外。《报告》数据显示,上海、三亚、张家界、丽江、福州、呼和浩特、北京、成都、西安、呼伦贝尔等是国内亲子游长线产品较为热门的目的地。总体来看,拥有大型主题公园的城市最受家庭亲子游客欢迎,同时西部地区热门秋游目的地以草原、生态等为主的目的地也非常受家庭游客欢迎。

针对国庆黄金周期间居民国内游需求,同程旅游推出了秋季登高、东北滑雪、海滨沙滩、西北风光等主题旅游线路,充分满足了游客黄金周期间在观光、休闲方面的季节性需求。

 国庆黄金周国内出游时间集中在假期首日,出境游相对分散

《报告》显示,国内游的客流量将高度集中于101日假期首日,届时预计将会有大量游客开始自己的黄金周之旅。假期首日预计将出现探亲客流、旅游客流的高度叠加,公路、铁路、民航将面临巨大的压力。相比之下,出境游的客流分布相对平均,节前错峰出游的比例相对较高,但并未在假期首日形成明显的客流波峰。从结构上看,出境游人群更多地选择了节前出发的错峰游模式,而国内游人群则以假期期间出游的比例最大,占比高达61.5%。无论是出境游还是国内游人群,选择节后错峰出游的比例均较低,出境游人群选择节后错峰游的比例明显高于国内游。

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