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网剧逆袭的背后

2017-09-08 04:31:43   中国青年网

牛春梅

说起网剧,大家第一印象是粗糙,第二印象大概就是格调不高。但今年上半年的《大将军司马懿之军师联盟》,以及最近接连播出的《河神》《白夜追凶》两部网络自制剧,在豆瓣上都得到网友的高分评价,证明网剧也可以精致、大气、上档次。《大将军司马懿之军师联盟》独特的角度,《河神》中跌宕起伏的情节,《白夜追凶》中烧脑的剧情和媲美美剧的快节奏破案都让人感叹:网剧怎么这么快就长大了。

《白夜追凶》的男主潘粤明表示这是他第一次拍网剧,在他的概念里,网剧与电视剧没有区别,拿到一个剧本时,只要大家全身心投入拍出好的作品,对他来说就是最高兴的事。

的确如他所说,网剧与传统的电视剧其实并没有什么本质上的区别,只是播放载体不同而已。作为一种新兴的传播方式,网络自制剧初期拥有更为宽松的环境、更少的束缚,但这种宽松带来的自由并未催生优秀网剧,反而滋生了一批打擦边球、水平不怎么高的作品,为“网剧格调不高”定下了基调。即便是后来有了像《太子妃升职记》这种口碑爆棚的作品,也依然透着粗糙的感觉,经不起仔细推敲。

不过,正是这样一些播放量动辄几十亿次,甚至破百亿次的作品引发关注,让资本发现这个市场蕴含着巨大能量。在许多二三线城市的电视台发不出工资的今天,一部网剧投资过亿元根本不是新闻,几亿元也是拿得出来的,自然吸引了像吴秀波、于和伟、李晨、刘涛、潘粤明等活跃在主流影视圈的知名演员。这让传统电视台面临着来自网络更加严峻的竞争。

评论人李星文曾说:“目前纯网剧还是剑走偏锋的小玩意儿,全民共振、黄钟大吕的力作仍产自于电视荧屏。”但这种局面还能持续多久?

网剧迅速成长,市场的推动力最为主要。可以想见,随着资本、人才的倾斜,整个网剧行业还会日益完善,风头有盖过电视剧的趋势。而且,这个时间应该不会太晚,从业者应该为这一天的到来打好扎实基础。就像潘粤明所说的那样,在下意识中就不应把网剧和电视剧区分开来,不应该是网剧就降低标准。

一项针对2017年上半年网剧数据的统计显示,网剧已度过了初步扩张的阶段,“渠道为王”正在被“内容为王”所取代,大制作足以媲美电视剧,中等制作也在逐渐去网感。

也就是说,这一行已开始走在精耕细作的路上。毕竟网剧所面对的主流观众,不仅是当下最有消费实力的人群,也是紧跟国际节奏、看过好东西的一代人。怎么说服他们为网剧买单,靠打擦边球、挣点快钱的行为,一定会越来越难了。

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