404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
中国新闻出版广电报:能用“破亿”衡量影视精品吗
2017-09-07 13:57:02 中国青年网
笔者微信朋友圈最近总是被“破亿”刷屏,诸如“《通天狄仁杰》破6亿啦”“《火星情报局3》勇破8亿,一路‘发’下去”“上线三天,《亲爱的王子大人》破2亿”“《白夜追凶》上线16小时破1亿啦”“《春风十里不如你》收官破40亿”等屡见不鲜。看着这么多“破亿”的宣传,是否有人和笔者产生了共鸣:很多“破亿”的网络视听作品,竟然连听都没听过!
除了网络视听作品的“点击量、播放量过亿,已经成为常态”之外,电影票房“破亿”也被视为及格的标准,如果不达到这个水准,也是会“颜面扫地”的。去年,方励为了《百鸟朝凤》下跪,票房升至8695万元。今年,《闪光少女》7名工作人员集体下跪,票房也只有6456万元。男儿膝下有黄金,却不得不为排片和票房“卑躬屈膝”,口碑再好,没有达到“亿”这个数字又“情何以堪”?
其实,“亿”只是个数量单位,如今竟吸附在影视作品上,推不开也挥不去,无法平静面对。于是,偶尔会看到揭露购买点击量的新闻出现,也冒出了明星粉丝“锁场”的怪招。诚然,“亿”这个数量极为庞大,代表作品传播广泛和受认可的程度,但绝不能简单地与精品画上等号。口碑较差的电影也会出现票房破亿元,甚至破5亿元的情况。“神鬼仙侠”就算获得了高票房,对现实又有何意义?炒作、噱头、明星、宣传、档期……各种因素可以导致点击量、播放量和票房的最终结果,并不单单因为作品本身的质量。
笔者认为,“破亿”固然代表了影视剧的市场表现,但没达到“亿”,也无须妄自菲薄。影视作品的制作方和出品方的思维应该从注重“亿”这个数量向关心质量方面转化,具有思想性、艺术性、观赏性的原创作品才是衡量精品的标准。传递正确价值导向,贴近百姓、贴近生活,有品质、有温度的影视作品才会引起观众共鸣,方能称之为精品。说来说去,在喧嚣的点击量和票房追捧中,有追求的影视作品,还是要在深耕生活、服务人民的价值导向中行稳致远,而不是被个“亿”字牵着鼻子走。我们要坚信,只要是良心制作,自会等到知音。
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
相关阅读
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
加载更多>>
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China
404 Not Found
404 Not Found
Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!
URL: |
http://3g.china.com:8080/act/news/11038989/20170907/31311010.html |
Server: |
cms-9-53 |
Date: |
2024/12/02 16:35:42 |
Powered by China
China