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万达电商第三任CEO被曝离职 王健林曾表示对前任不满

2017-09-07 11:02:19   中国经济网

万达电商又现CEO出走记李进岭为何会离职? 

运营商世界网张雪/文

近日,有报道称万达电商第三任CEO李进岭已经离职,结束了其在万达整整一年的职业生涯之旅。然而可悲的是,这段经历并未给他的履历增光添彩,甚至多少有点抹黑的意味。

业内曾有人戏称“什么人做万达电商的掌舵者,都意气风发的进去,灰头土脸的出来。”如今从这三任的CEO经历来看,此话果真不假。

公开资料显示,李进岭有丰富的传统行业管理经验,曾先后在宝洁公司、摩托罗拉、百事可乐等公司任职。2007年加入艺龙旅行网,时任华北区高级销售总监,后升任销售副总裁,全球酒店业务副总裁,主管销售、渠道方面工作。

而李进岭正式进入互联网行业是在2013年,当时他进入芒果网出任公司CEO。在他的主导下,芒果网与中旅总社宣布合并。李进岭同时兼任中旅总社副总裁,全面分管线上业务。

在2016年2月,职业生涯上一路风生水起的李进岭出任万达电商飞凡网CEO。然而在万达任职的一年中,他的日子并不如以前风光,先是接手这个百废待兴的摊子,后又经历了腾讯、百度退出的低谷。

可他虽有传统行业的积累以及互联网运营经验,但依旧没能带领飞凡网走上平坦的大路。大概这也是他选择出走的部分原因吧。

在李进岭未加入万达电商时,王健林就曾表示“万达电商曾经招了一些做互联网出身的人,后来发现他们来了只是卖东西,找不到感觉。在万达的发展规划中,电商并不是单纯的销售导向。”从中可以看出前两任CEO都不符合王健林的期待和要求。

而对于电商业务,王健林虽在表面上给了电商自主权,但实际上最终控制权仍掌握在他手里。比如,对电商设立过严格的考核目标:“电商要有考核目标,包括全年目标、半年目标,集团按目标考核,如果一两次完不成目标,就要调整思路;连续完不成,就要调整人,万达事业从不等人”。

由此来看,李进岭的出走应该既是自身原因与企业文化共同造成的结果了,如今的万达电商俨然成了烫手的山芋,看来未来谁要接任李进岭也是担得起一个英勇之士的称号。

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