新闻
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China

本报解析:题材、档期、宣传,处处都有门道

2017-09-07 08:01:46   中国青年网

今年奥斯卡收获两项大奖的口碑电影《海边的曼彻斯特》,内地上映13天票房将过660万;而同样是今年奥斯卡获奖电影的《爱乐之城》,内地上映时却取得了近2.5亿票房。近年引进内地的奥斯卡获奖电影,既有拿下近5亿票房的《荒野猎人》,也有《雄狮》《美国骗局》《艺术家》等票房惨败之作。记者昨日采访业内人士了解到,由于内地上映档期、电影题材、宣传配合情况千差万别,内地发行方引进奥斯卡电影“题材、档期、宣传都合适的情况下,才能保证票房达到预期。”尽管上映周期拖得越长越容易产生盗版,对引进片上映越不利,但盗版无法作为票房失利的借口。

揭秘1:引进时间:过了奥斯卡热乎劲儿

负责过大量引进片宣发的某电影营销公司老板廖先生直言,引进“奥斯卡标签”影片,通常在两个时间点比较奏效,“第一是尽量接近北美上映时间,《地心引力》和《火星救援》两部奥斯卡大热门,国内当时只延迟了一个月就上了,票房都过了4亿。”第二是奥斯卡获奖之后,“莱昂纳多夺影帝的《荒野猎人》,就是奥斯卡结束后一个月就迅速引进,最终拿到了近4亿票房。”但更多的电影,只能在奥斯卡颁奖结束后数月甚至更久后上映,“奥斯卡的热乎劲过了,其次,网上有了盗版对影迷观影会有很大影响。”

揭秘2:题材宣传:商业片和主创站台能加分

电影营销人彭先生告诉记者,不同类型的影片,引进国内影迷反响千差万别,“通常奥斯卡获大奖的影片将文艺情怀和商业表达结合得好,更受国内影迷青睐,比如《阿凡达》《地心引力》《火星救援》。”近年奥斯卡获奖片很多都是人物传记类型,而商战和政治题材,中国影迷并不买账。彭先生还透露,宣传配合也会影响电影反响,“去年《荒野猎人》上映,莱昂纳多现身中国,为影片票房大大加成;获得今年奥斯卡14项提名的《爱乐之城》,讨巧地安排在2月14日情人节上映,导演达米恩·查泽雷和男主角瑞恩·高斯林都来中国捧场,结果影片票房大卖。”

揭秘3:档期难赌:盗版的干扰不是借口

作为一部文艺风格明显、内地上映时间又滞后奥斯卡数月的电影,《曼彻斯特》显然并不符合奥斯卡类型片热卖的原则。多年从事引进片营销推广的钱志义告诉记者,“现在电影竞争激烈,很难找到合适的档期。”钱先生并不认同盗版是‘批片杀手’的说法,“《摔跤吧!爸爸》就排除了盗版的干扰收获13亿票房,最重要的还是电影类型和品质。”

沈阳晚报、沈报融媒记者 关力制

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11038989/20170907/31306663.html
Server: cms-9-53
Date: 2024/12/27 16:56:19

Powered by China
China