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广誉远定坤丹:300年的“马拉松”
2017-09-07 05:01:44 中国青年网
广誉远与连锁药店组成企业跑团
马拉松赛事盛况
广誉远国药啦啦队精彩助阵
广誉远国药员工为马拉松助威喝彩
9月2日,以“甜蜜雀跃”为主题的成都女子半程马拉松暨全国女子半程马拉松锦标赛在芙蓉之城“甜蜜”收官。“甜蜜跑”系列赛事是目前国内最高级别的女子半程马拉松锦标赛,也是中国田径协会唯一授权的女子半程马拉松锦标赛。创办两年以来,受到无数热爱运动女性的喜爱;值得一提的是,有近500年历史的中华老字号广誉远国药已连续两届作为“甜蜜跑”的赞助商,两次活动联合药店连锁,通过活动,提高了连锁药店的积极性,同时也打响了广誉远定坤丹“气血充足,畅跑自如”的品牌理念。
A 一场传统医药与现代女性的甜蜜赛跑
随着现代社会的快速发展,人类对健康生活追求的步伐一直没有歇脚,特别是现代女性悦己者容,对健康美丽的认知又有着不同的见解:化妆品包的充斥,养生美容的盲目,饮食调节的匮乏都制约着现代女性生理的健康;而随着运动风暴的形成,越来越多的女性希望通过运动特别是时下流行的跑步来维持良好的健康状态成为时下一种美丽的风景线。广誉远国药作为中国传统中医药企业的领军者之一,将中国传统的中医养生文化与健康生活理念相结合,通过赛事运动的平台,向世人传递健康与运动的传统价值回归。而广誉远定坤丹作为本次“甜蜜跑”女运动员的气血能量包,也正体现了定坤丹对健康生活理念的核心诉求:气血充足,畅跑自如!
B 传承300年,从清宫后妃到现代女性一直美下去
本次成都“甜蜜跑”的唯一指定产品广誉远定坤丹,目前已被认定为国家级保密品种、国家级非物质文化遗产产品。定坤丹的诞生,就是一部人类健康与美丽的发展史!
公元1739年,乾隆皇帝诏令太医院编纂大型医典《医宗金鉴》。编纂期间,乾隆皇帝下诏,为解决后宫妃嫔因终年深锁宫闱而出现的情志抑郁、月经不调、气滞血於等诸多妇科疾病研制一方。众医官各施毕生所学,精研历代医书良方,因人才荟萃,集思广益,时间不长就研制出一首融益气、补血、调经、舒郁为一体的方药,施之后宫,屡见卓效,尤其是在美容养颜、调经止痛、舒畅情志等方面功效显著。乾隆赐名“定坤丹”,寓意“坤宫得到安定”,同时下旨列为“宫闱圣药”,专供内廷皇族使用。
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