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专线发行为艺术电影提供“专属空间” 创新放映模式
2017-09-06 14:21:50 中国青年网
8月25日,奥斯卡获奖影片《海边的曼彻斯特》在全国艺术电影放映联盟(以下简称全国艺联)加盟影厅上映。作为在全国艺联“专线发行”的首部影片,《海边的曼彻斯特》上映11天累计票房621万元,影片密钥有效期长达3个月,这对全国艺联试水专线发行,可以说是个不错的开端。
“专线发行”模式,无疑打开了电影发行领域的又一扇大门。那么,艺术片能否在这样的专线上映中获得好成绩?全国艺术电影放映联盟成立的将近一年当中都有哪些成果?全国艺术电影放映联盟的发展方向怎样?
占有“广阔市场”
“这里所说的‘专线发行’,在影院市场中,是指电影发行的渠道只涉及一批特定的影院。”中国电影资料馆馆长孙向辉向《中国新闻出版广电报》记者解释道,《海边的曼彻斯特》作为在全国艺联专线发行的首部影片,只在加盟全国艺联的66个城市190家影院的270块银幕上映。
说起为何会选择《海边的曼彻斯特》,孙向辉说,早在奥斯卡前的颁奖季,他们就已经注意到了《海边的曼彻斯特》,在几部得奖呼声很高的作品中,它的艺术范儿特别浓,是很突出的一部片子。
的确,《海边的曼彻斯特》作为奥斯卡获奖影片,极佳的艺术品质让影片席卷全球各大电影节,到目前为止,已获得239次提名,斩获115个奖项。在业界看来,以这部影片作为全国艺联的首发影片也代表着全国艺联对放映内容品质的追求。
说起发行方式,其实当前在国内院线市场中,绝大部分影片还是选择全线发行的,这样便能谋求较大的发行规模,进而获得更多排片。然而,此次试水“专线发行”,即《海边的曼彻斯特》放弃了在全国商业院线中大规模上映,而只在全国190家影院进行小规模放映。“专线发行虽然覆盖面小,但是避免了与商业电影在商业院线短兵相接,在全国艺联院线‘广阔市场’空间,反而能精准地找到受众。”孙向辉一句话解答了记者心中的疑惑。
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