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“明智饮酒 拒绝酒驾”十周年 百威英博推出明智饮酒公益片

2017-09-06 10:06:50   中国经济网

经济日报-中国经济网北京9月6日讯 在公安部交通管理局指导下,中国道路交通安全协会与啤酒酿造商百威英博在北京联合举办了新学期第一堂公益必修课,共同庆祝“明智饮酒 拒绝酒驾”十周年,并隆重发布2017百威明智饮酒公益片《明智选择》。

  社会协同,开启“明智饮酒,拒绝酒驾”新征程

该活动还得到了中国酒业协会、上海市公安局交通警察总队、上海市交通工程学会的鼎力支持。音乐导师陈奕迅以自身人生经历入戏,倡导“明智饮酒 拒绝酒驾”理念。明智饮酒公益片《明智选择》从名人、执法者、酒驾受害者、代驾司机等多重角度,结合每个人的亲身经历及感悟,讲述他们真实的感受和明智选择的故事,向观众深刻诠释了明智选择的重要性:为了自己和他人的平安健康,永远不要去做会让自己后悔的选择。拿起酒杯,就一定要放下钥匙。

百威英博亚太北区总裁吉祥先生在致辞中表示:“倡导明智饮酒就是百威英博的明智选择!十年历程更是一个新的起点,未来百威英博还将继续倡导‘明智饮酒 拒绝酒驾’,持续为道路交通安全出一份力,共同酿造更美好世界。”

  陈奕迅发出公益最强音 让明智选择成为酒驾的休止符

作为百威英博的公益老友,陈奕迅早在多年前就为百威英博在中国首个酒后不开车电视公益广告倾情演出,影响深远,至今令人记忆深刻。十周年之际,作为百威英博明智饮酒大使的他欣然回归,领衔出演公益短片《明智选择》。

  公安部交通管理局为陈奕迅颁发荣誉证书,认可他多年来为中国道路交通安全公益事业所做出的贡献

在公益片中,陈奕迅以人生经历入戏,讲述自己关于选择的故事:19岁时,他选择放弃建筑,听从内心的声音,走上了音乐之路。“证明选择的对与错,有时要用一生的时间,而有时,只要一瞬间”。陈奕迅的选择也许需要一生去证明对错,但有的选择,比如酒驾,“一念无明,可能就会酿成最悲剧的结果”。

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