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中国品牌再次亮相伯明翰秋季消费品展 自主创新成为新卖点

2017-09-06 08:31:55   国际在线

国际在线报道(中国国际广播电台驻英国记者段雪莲):当地时间9月4日,由中国商务部举办的2017年中国品牌商品欧洲展在英国中部城市伯明翰开幕。除了传统的价格优势之外,参展企业表示期待以自主品牌和创新技术为亮点,打开欧洲市场。

有着近70年历史的伯明翰秋季消费品展是英国最大的家庭用品、礼品及工艺品贸易展览会,也是全球规模最大的商品展会之一,每年吸引英国本土和世界各地的2000多家企业参展,数万名专业观众现场采购。

在4日举行的中国品牌商品欧洲展开幕仪式上,中国驻英国大使馆经商处公使衔参赞金旭表示,中国是消费品制造大国、消费大国以及出口大国,目前中国生产的消费品中,有100多种产品产量居世界第一位,通过走出来参加展会,与国外同行、消费者进行接触交流,有助于中国品牌商品的发展和推广。“通过参加这样的展览,中国企业从中受益良多。我们的企业已经认识到差距,他们正在从制造向品牌转移,从数量向质量转移,从代工生产向自主品牌转移,并且做得不错,得到了欧洲以及全球其他地区客户的认可。”

据了解,这是中国商品连续第14年参加伯明翰秋季消费品展,共有来自中国16个省市的280多家品牌企业前来参展,相比2016年,参展企业增加了100家。

来自广东东莞的创意保温杯研发生产公司总经理杨丽表示,中国企业前来参展的目的已经从推销产品升级为推销创意和技术。“其实综合的品质对欧洲客户来说更重要。并不是像从前,一提到中国制造,就联想到价格低廉或者品质没保证。我们如今将重点放在设计和研发部分。”

而对于像琪卡·艾佛比这样的国际采购商来说,中国产品最具竞争力的优势仍然是价格。专营服饰和珠宝的艾佛比有着丰富的与中国供应商打交道的经验。她表示,除了参加消费品展会,直接与供应商沟通之外,她也常常通过网络订货。在网络订购方面,她期待中国企业能够提升用户体验。“我觉得信息的英文翻译还可以,但如果跟欧洲供应商的网站比较的话,可能部分中国供应商的网站还处于初级阶段,当然,每个国家的情况都不同。但如果中国供应商的网站能够做得更简洁、更顺畅的话就更好了。”

本次展会期间,中国展区还举行了一系列商务与采购研讨会,向英国及欧洲客户介绍如何直接从中国采购商品。此外,一批传统文化企业还携带剪纸艺术等中国国家级非物质文化遗产作品参展,为各国参展企业和观众认识和了解中国品牌商品及中国传统文化提供了机会与平台。

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