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外地书店入驻武汉多 武汉本土书店为何向外扩张少

2017-09-06 07:31:42   中国青年网

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记者万建辉

外地书店纷纷来汉,而武汉本土书店,除海豚儿童书店走出武汉市开分店外,竟没有一家综合书店走出武汉,构建全国性书店品牌的。长江日报记者采访多位书业业内人士,探究原委。

几年前在汉阳人信汇创建的物外书店,以其学习台湾诚品书店的优雅环境和人文气质,是武汉最有向外扩张竞争力的品牌书店。物外书店负责人陈富珍女士告诉长江日报记者,其实北京、上海、长沙,乃至新疆、青海的不少企业、财团都请他们去办分店,但他们开店时间尚短,经营模式还在探索,人才培育也有一个过程,不能和已有二三十年历史的西西弗书店和弘道书店比,如果说他们是青年,物外目前还是儿童。

物外书店当前的规划,就是在武汉三镇,实现一镇一分店的目标,11月将在光谷开第三家分店。

卓尔书店副总经理汪素娟说,有长沙等外地地产项目和卓尔书店联系过,他们都婉拒了。他们希望把卓尔书店这一个项目做好,做精致。如果说扩张,目前的想法也只是未来在武汉开3-5家分店。

汪素娟说,他们和物外不向外省扩张还有一个共同原因,那就是两家都是地产企业办的书店,企业的主业不在书店,因而扩张的动力与冲动都不强。而南京的先锋书店是本地不依赖地产企业独立办出品牌的典型,他们成为南京的文化地标后,外地城市企业请他们去合作办了很多分店,他们和西西弗、弘道一样是书店连锁品牌的成功范例。

武汉本土书店为何很少走出去?汪素娟认为有生存环境、发展环境的因素,如政府和社会对民营书店扶持力度,地产物业企业对书店租金的政策力度等。

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