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君乐宝婴幼儿奶粉启动澳门市场 港澳同享“同质同价”国产好奶粉

2017-09-05 05:11:39   中国青年网

现在,中国妈妈不用再舍近求远,在自家门口就能买到参与国际市场竞争的好奶粉。

8月29日,继去年进入香港市场后,君乐宝婴幼儿奶粉又通过各方的严格审核,启动澳门市场,定价为每罐208澳门元。

同时,君乐宝婴幼儿奶粉宣布通过“同线同标同质”——三同认证,成为国内少数获得“三同”认证的婴幼儿奶粉。这意味着,通行港澳的君乐宝婴幼儿奶粉,与在内地销售的君乐宝奶粉,是在同一生产线上、按照同一标准生产的,达到了同一品质。君乐宝奶粉在“同线同标同质”的“三同”的基础上,还增加了“一同”——“同价”,消费者无需再通过代购购买。

以国际品质通行港澳

入港一年来,君乐宝奶粉在香港也经历了从质疑到了解、再到认可的发展历程,目前已初步打开市场,销量达到6万罐,货值超过1200万港元。越来越多的香港消费者通过社交网络等交流平台,为国产奶粉的高品质鼓掌点赞。在8月份举办的香港荷花BB展(国际婴儿、儿童用品博览)上,君乐宝奶粉展位人气十足,超过4000多名消费者参与活动和购买,参展方不得不多次宣布“暂停排队”。

澳门则是君乐宝国产奶粉销售复制香港经验的第二站。澳门对于婴幼儿奶粉的检测标准与香港有所不同,增加了微生物、禁用物、放射性元素等15项检测项目。君乐宝奶粉以优异的品质通过了严格的检测。

“君乐宝奶粉能顺利通行港澳市场,源于君乐宝自创的优良品质标准。”君乐宝乳业集团副总裁、奶粉事业部总经理刘森淼表示,为了做出国际品质的好奶粉,君乐宝自建牧场,奶源指标优于欧盟和美国标准;全球优选供应商和原辅料;建设全球领先的工厂,整合国际水准的工艺设备;引进世界通用的食品安全管理体系,通过了食品安全全球标准BRC认证。依托这一“国际品质”,君乐宝奶粉就具有了通行全球市场的品质实力。

以品牌信誉赢得市场竞争

据统计,算上“海淘”,去年中国进口的奶粉几乎占到国内总需求的一半,“海淘”、跨境电商及洋奶粉的强势竞争,已成为国产奶粉面临的重要挑战。

业内人士指出,君乐宝奶粉用对自身的高标准要求作为通行国际的保证,以“三同认证”作为品质如一的承诺,二者结合不仅确保君乐宝奶粉以同样的国际品质通行市场,也充分证明国产奶粉在生产、标准、品质方面的实力和信用,将成为国产奶粉树立信誉、培育品牌竞争力的有效手段。

“君乐宝奶粉的首批消费者就是我们自己的员工。”来自君乐宝研发、牧场、生产等部门的员工共同分享了自家宝宝饮用自家奶粉的成长经历。君乐宝奶粉一名员工说:“从总裁到一线员工的宝宝都选择了君乐宝自己的奶粉,因为我们亲手制造、亲自见证了君乐宝奶粉的国际品质,所以更加放心。”

想消费者所需,做行业之所急,君乐宝以国际品质致力于为国产奶粉树立品牌信誉。今年1-7月,君乐宝奶粉已完成去年全年的销售额,销售额同比增长123%,明星产品增长超300%。今年8月,君乐宝顺利进入奶粉配方注册首批审核名单,目前已有多个系列产品通过审核。

“奶业创品牌,关键在于信誉。”君乐宝乳业集团总裁魏立华说,奶粉配方注册制等一系列法律法规进一步规范了奶粉市场,信誉和品牌是赢得未来的关键竞争力,拿出“跑马拉松”的精神和毅力,脚踏实地、持之以恒,用国际品质的好奶粉树立国产品牌的坚实信誉,让祖国的下一代喝上好奶粉,让国产奶粉在市场中更具竞争力。

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