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海尔定制战略牵手清华文创院 为大规模定制带来新动力

2017-09-04 18:17:44   中国经济网

9月1日,海尔定制平台牵手清华大学文化创意发展研究院(简称“清华文创院”),双方就“文化智造”展开深入探讨,并启动工业制造与文创产业深度融合的合作计划。海尔大规模定制平台总经理兼架构师王晓虎、清华大学文创院副院长兼秘书长殷秩松等出席会议,并提出“海尔案例著书”、“共建创新平台”、“创意孵化落地”等建设性的战略合作方案。据了解,海尔Hello Kitty家电定制案例将收录至“清华文创书系”产业前沿系列《品牌授权案例集》中。

海尔定制与清华大学文创院启动合作计划

这是在工业4.0和中国制造2025催生“新工业革命+人才革命”的时代背景下,中国民族制造企业的领先者、著名高等学府共同响应国家双创号召,探索“人文智造”新业态的创新路径,有助于推动中国新经济战略的落地优化。

讨论会上,殷秩松副院长介绍了清华文创院的产业及优势资源,他表示:“自2016年成立以来,清华文创院兼收并蓄不断推进‘成果转化—项目孵化—企业发展’的产学研一体化。希望能将清华文创院天然的学科优势、深厚的学术能力背书、C-LAB创意实验室等智力资源进行整合,通过与海尔的工业互联网大规模定制平台相互衔接、渗透、赋能,实现双方的优势互补、共创共赢。”

随后,海尔大学校长孙中元介绍了海尔“人单合一”的创新管理模式。他表示作为全球唯一一个用户可全流程参与的工业互联网平台,海尔COSMOPlat是“人单合一”的具象落地,已实现了企业、资源、创客之间的互联互通。在开放的生态格局中,将不断将清华文创院等智库资源纳入共创共赢的体系,让人文智造成为“人单合一”的新动力引擎。

海尔定制平台总经理王晓虎分享了海尔率先通过价值链重构探索出的践行工业4.0的道路——海尔定制平台及Mind to Deliver(MTD,从创意到交付)众创模式。他认为,海尔三十年的发展历程和近年来在大规模定制方面的实践和创新有多维度的研讨价值。作为产业互联网革命、消费互联网创新的成果,海尔定制平台以社群创客为引爆口,以MTD为纽带,依托七大智能互联工厂的研发和柔性制造能力,完成了从“交互需求”到“产品众创”再到“规模定制”的创新及市场的强势引爆。

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